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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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Brands defined as semiotic marketing systems
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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Interrelations among a channel entity's power sources : impact of the exercise of reward and coercion on expert, referent, and legitimate power sources
Gaski, John F. - In: Journal of marketing research : JMR 23 (1986) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10001008595
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Nomic necessity in marketing theory : the issue of counterfactual conditions
Gaski, John F. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 310-320
Persistent link: https://www.econbiz.de/10001020255
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Dangerous territory : the societal marketing concept revisited
Gaski, John F. - In: Business horizons 28 (1985) 4, pp. 42-47
Persistent link: https://www.econbiz.de/10001024878
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Capital market efficiency and its implications for the investor : a case of a superior product mismarketed
Gaski, John F. - In: Innovations in investments and corporate finance, (pp. 105-125). 2002
Persistent link: https://www.econbiz.de/10001708965
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To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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"Survey": needless despoilment of a traditiona research term
Gaski, John F. - In: International journal of market research : JMRS ; the … 55 (2013) 3, pp. 337-356
Persistent link: https://www.econbiz.de/10009762392
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The index of consumer sentment toward marketing : validation, updated results, and demographic analysis
Gaski, John F. - In: Journal of consumer policy : consumer issues in law, … 31 (2008) 2, pp. 195-216
Persistent link: https://www.econbiz.de/10003711419
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Replies to comments on "toward social responsibility," also incorporating a focus on ESG
Gaski, John F. - In: AMS review : official publication of the Academy of … 13 (2023) 1/2, pp. 5-11
Persistent link: https://www.econbiz.de/10014327806