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~type_genre:"Aufsatz in Zeitschrift"
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Social web
11,813
Social Web
11,812
Online-Marketing
7,729
Internet marketing
7,721
Konsumentenverhalten
7,664
Consumer behaviour
7,663
Advertising
5,584
Werbung
5,540
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5,206
Advertising effects
5,193
Markenführung
2,423
Brand management
2,419
Viral marketing
2,240
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2,240
Online retailing
1,981
Online-Handel
1,981
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1,931
Relationship marketing
1,931
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1,853
Electronic Commerce
1,852
Brand image
1,735
Markenimage
1,735
Social media
1,612
Social network
1,547
Soziales Netzwerk
1,546
social media
1,467
USA
1,249
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1,247
Internet
1,037
Marketing management
1,036
Marketingmanagement
1,036
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888
Markenartikel
862
Digitalisierung
836
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836
Theorie
836
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836
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757
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748
Customer integration
657
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Undetermined
11,739
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1,982
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Article
21,634
Book / Working Paper
152
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Aufsatz in Zeitschrift
Article in journal
21,786
Aufsatz im Buch
4,765
Book section
4,765
Graue Literatur
2,518
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2,518
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2,047
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1,901
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1,275
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844
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844
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758
research-article
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531
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review-article
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review
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Bibliographie
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Author
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Pelsmacker, Patrick de
59
Gierl, Heribert
53
Eisend, Martin
51
Taylor, Charles Raymond
44
Dens, Nathalie
40
Septianto, Felix
40
Dwivedi, Yogesh Kumar
39
Kaiser, Harry M.
32
Law, Chun Hung Roberts
32
Reijmersdal, Eva A. van
29
Yoon, Hye Jin
29
Yoon, Sukki
29
Dahlén, Micael
27
Pitt, Leyland F.
27
Huh, Jisu
26
Loureiro, Sandra Maria Correia
26
Hudders, Liselot
25
Pauwels, Koen
25
Stafford, Marla Royne
25
Tucker, Catherine
25
Ford, John B.
24
Whinston, Andrew B.
24
Campbell, Colin L.
23
Chang, Chingching
23
Filieri, Raffaele
23
Harrigan, Paul
23
Ko, Eunju
23
Rita, Paulo
23
Rosengren, Sara
23
Bellman, Steven
22
Füller, Johann
22
Ghose, Anindya
22
Qiu, Liangfei
22
Ruyter, Ko de
22
Skiera, Bernd
22
Thaichon, Park
22
Choi, Yung Kyun
21
Goldfarb, Avi
21
Grewal, Dhruv
21
Matthes, Jörg
21
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Academy of Marketing
2
Absatzwirtschaftliche Gesellschaft
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
Europäische Kommission
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Society for Professional Innovation Management
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
UNICEF
1
University of Chicago / Law School
1
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Published in...
All
Journal of business research : JBR
785
Journal of advertising research
453
Journal of retailing and consumer services
385
Journal of advertising : official publication of the American Academy of Advertising
316
International journal of advertising : the quarterly review of marketing communications
309
Journal of marketing communications
306
International journal of advertising : the review of marketing communications
286
Technological forecasting & social change : an international journal
264
International journal of internet marketing and advertising : IJIMA
246
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
241
Psychology & marketing
229
Journal of advertising
199
Information systems research : ISR
195
Management science : journal of the Institute for Operations Research and the Management Sciences
193
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
191
Journal of promotion management : JPM
183
Tourism management : research, policies, practice
167
International journal of hospitality management
157
Journal of management information systems : JMIS
144
Journal of promotion management : innovations in planning and applied research
144
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
140
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
European journal of marketing : EJM
138
Journal of marketing
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing management : MM
123
Journal of marketing research : JMR
122
Electronic commerce research
119
Journal of internet commerce
117
International journal of electronic marketing and retailing : IJEMR
116
Business horizons
115
The journal of product & brand management
111
Journal of travel and tourism marketing
107
International journal of business information systems : IJBIS
103
The journal of brand management : an international journal
102
Marketing letters : a journal of research in marketing
101
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
100
Cogent business & management
98
Young consumers : insight and ideas for responsible marketers
98
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Source
All
ECONIS (ZBW)
21,786
Showing
1
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10
of
21,786
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date (oldest first)
1
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
2
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
3
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
4
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
5
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
6
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Consumer attitudes towards social network
advertising
: predictors and outcomes
Milakovic, Ivana Kursan
;
Mihić, Mirela
;
Boljat, Ivana
- In:
Market : review for marketing theory and practice
32
(
2020
),
pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
Saved in:
8
Passing the Bechdel Test and the influence of Internet and social media
advertising
on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
9
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
10
Determining perceptions, attitudes and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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