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Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred - In: Erfolg in Zeiten des Wandels : BMW im Gespräch …, (pp. 022-038). 2006
Persistent link: https://www.econbiz.de/10003346546
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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
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Brand relationships in the commodity market
Santos Júnior, Antonio Augusto; Gonçalves Filho, Cid; … - In: Consumer brand relationships : meaning, measuring, managing, (pp. 198-223). 2015
Persistent link: https://www.econbiz.de/10011279671
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A new consumer brand relationships framework
Sreejesh, S.; Roy, Subhadip - In: Consumer brand relationships : meaning, measuring, managing, (pp. 165-197). 2015
Persistent link: https://www.econbiz.de/10011279717
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Brand relationships with hockey teams
Aledin, Samil A. - In: Consumer brand relationships : meaning, measuring, managing, (pp. 146-161). 2015
Persistent link: https://www.econbiz.de/10011279719
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Product type and personality in brand relationships
Voorn, Ronald; Hegner, Sabrina; Pruyn, Ad - In: Consumer brand relationships : meaning, measuring, managing, (pp. 83-107). 2015
Persistent link: https://www.econbiz.de/10011279723
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Role of brand love in consumer brand relationships
Albert, Noël; Merunka, Dwight - In: Consumer brand relationships : meaning, measuring, managing, (pp. 15-30). 2015
Persistent link: https://www.econbiz.de/10011279727
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Expatriates' nostalgic brand relationships : case Fazer blue chocolate
Lemmetti, Hanna; Tuominen, Pekka - In: Regional studies on economic growth, financial …, (pp. 401-422). 2017
Persistent link: https://www.econbiz.de/10011695463
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Social media, online brand communities, and customer engagement in the fashion industry
Helal, Guida - In: Leveraging computer-mediated marketing environments, (pp. 143-172). 2019
Persistent link: https://www.econbiz.de/10011971314
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Beziehungsmanagement als Instrument einer langfristigen Markenpositionierung
Fries, Andreas - In: Markendifferenzierung : innovative Konzepte zur …, (pp. 61-75). 2011
Persistent link: https://www.econbiz.de/10008698900