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Strategic brand management

Elliott, Richard; Percy, Larry; Pervan, Simon - 2011 - 2nd. ed.

Persistent link: https://www.econbiz.de/10008909684

Elements of strategic brand management

Miller, Adan (contributor) - 2012

Persistent link: https://www.econbiz.de/10009681696

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane - 2008 - 3. ed., Pearson internat. ed.

Persistent link: https://www.econbiz.de/10003709924

Strategische Markenführung : Planung und Realisierung von Marketingstrategien für eingeführte Produkte

Haedrich, Günther; Tomczak, Torsten - 1990

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The new strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël - 2012 - 5. ed.

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand … years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous … strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Nol︠ Kapferer …