Narrow search
Showing 41 - 50 of 511,057
Cover Image
Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Cover Image
The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Lee, Byung-kwan; Lee, Wei-na - In: Psychology & marketing 28 (2011) 4, pp. 360-387
Persistent link: https://www.econbiz.de/10008989363
Cover Image
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Cover Image
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Cover Image
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae; Stern, Susannah - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Cover Image
The effectiveness of post-release movie advertising
Rennhoff, Adam D.; Wilbur, Kenneth C. - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 305-328
Persistent link: https://www.econbiz.de/10009154731
Cover Image
Symbolism in marketing systems
Kadirov, Djavlonbek; Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 160-171
Persistent link: https://www.econbiz.de/10009154832
Cover Image
Effect of video information on consumers : milk production attributes
Tonssor, Glynn T.; Wolf, Christopher - In: American journal of agricultural economics 94 (2012) 2, pp. 503-508
Persistent link: https://www.econbiz.de/10009499796
Cover Image
Estimating threshold effects of US generic fluid milk advertising
Adachi, Kenji; Liu, Donald J. - In: American journal of agricultural economics 92 (2010) 3, pp. 727-739
Persistent link: https://www.econbiz.de/10009508341