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The B2B agenda : the current state of B2B marketing and a look ahead

Wiersema, Fred - In: Industrial marketing management : the international … 42 (2013) 4, pp. 470-488

Persistent link: https://www.econbiz.de/10009774214

Gewinnformel Kundennähe : die neue Dimension erfolgreicher Partnerschaft

Wiersema, Fred - 1997

Persistent link: https://www.econbiz.de/10004342946

The new market leaders : who's winning and how in the battle for customers

Wiersema, Fred - 2001

Persistent link: https://www.econbiz.de/10004611226

Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda

Griffin, Abbie; Josephson, Brett W.; Lilien, Gary L.; … - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 323-337

Persistent link: https://www.econbiz.de/10010207200

Customer intimacy : pick your partners, shape your culture, win together

Wiersema, Fred - 1996

Persistent link: https://www.econbiz.de/10004312741

Nur der Service zählt : wie die besten US-Unternehmen ihre Kunden begeistern

Wiersema, Fred (contributor) - 1999

Persistent link: https://www.econbiz.de/10004557460

Customer service : extraordinary results at Southwest Airlines, Charles Schwab, Lands' End, American Express, Staples, and USAA

Wiersema, Fred (contributor) - 1998

Persistent link: https://www.econbiz.de/10004277411

Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

Griffin, Abbie; Josephson, Brett; Lilien, Gary; … - In: Marketing Letters 24 (2013) 4, pp. 323-337

A project funded by the Institute for the Study of Business Markets to develop an understanding of the current state of business-to-business marketing and a research agenda for the field identified a lack of understanding of how the marketing function can or should best contribute to firms’...

Persistent link: https://www.econbiz.de/10010867902

HOW MARKET LEADERS KEEP THEIR EDGE

Treacy, Michael; Wiersema, Fred - In: Fortune 131 (1995) 2, pp. 88-101

Persistent link: https://www.econbiz.de/10006216550

The Ties That Bind - Information systems give clues as to customer preferences, but author Fred Wiersema says a human touch is required in learning what people really want

Wiersema, Fred - In: Banking strategies : management insights in financial … 75 (1999) 1, pp. 32-37

Persistent link: https://www.econbiz.de/10005970114