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Kapferer, Clodwig
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48
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44
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40
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35
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33
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32
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31
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30
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29
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29
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28
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28
Diamantopoulos, Adamantios
27
Fournier, Susan
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Gierl, Heribert
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Hüttner, Manfred
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Day, George S.
26
Eckert, Werner
26
Ellenrieder, Peter
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Kotler, Philip
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Dawes, John
25
Kamakura, Wagner A.
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Kuß, Alfred
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Pepels, Werner
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Phau, Ian
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25
Wind, Yoram
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Europäische Hochschulschriften / 5
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Esomar congress
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International journal of market research
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Business horizons
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Journal of business economics : JBE
63
Industrial marketing management : the international journal for industrial and high-tech firms
59
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58
Marketing intelligence & planning
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European Journal of Marketing
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Gabler Edition Wissenschaft
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ECONIS (ZBW)
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31
Der Einfluss der Markeninformation auf Kaufentscheidungen
Deppe, Michael
;
Schwindt, Wolfram
;
Kugel, Harald
; …
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 299-345)
.
2007
Persistent link: https://www.econbiz.de/10003513093
Saved in:
32
Markenführung : Bedeutung und Bandbreite von Markenführung
Friederes, Gereon
;
Rejzlik, Wolfgang
- In:
Handbuch der Marktforschung
,
(pp. 79-87)
.
2007
Persistent link: https://www.econbiz.de/10003536386
Saved in:
33
Promotionen auf dem Prüfstand : der Promotion Planner
Grimmer, Thorsten
- In:
Handbuch der Marktforschung
,
(pp. 93-98)
.
2007
Persistent link: https://www.econbiz.de/10003536388
Saved in:
34
Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin
-
2010
Persistent link: https://www.econbiz.de/10008654760
Saved in:
35
How online
brand
communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
36
Forecasting performance of market share attraction models : a comparison of different models assuming that competitors’ actions are forecasts
Klapper, Daniel
;
Herwartz, Helmut
-
1998
Persistent link: https://www.econbiz.de/10009578563
Saved in:
37
Exploring social media user segmentation and online
brand
profiles
Foster, Mary
;
West, Bettina
;
Francescucci, Anthony
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009373410
Saved in:
38
A coal in the heart : self-relevance as a post-exit predictor of consumer anti-
brand
actions
Johnson, Allison R.
;
Matear, Maggie
;
Thomson, Matthew
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10009160935
Saved in:
39
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
40
Inferring
brand
proximities from user-generated content
Dwyer, Paul
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 467-483
Persistent link: https://www.econbiz.de/10009528855
Saved in:
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