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Developing a Curriculum to Enhance Teaching of Relationship Marketing

Cannon, Joseph P.; Sheth, Jagdish N. - In: Journal of marketing education : JME (1994), pp. 3-14

Persistent link: https://www.econbiz.de/10006339959

Customer Satisfaction in Transnational Buyer -- Supplier Relationships

Homburg, Christian; Krohmer, Harley; Cannon, Joseph P.; … - In: Journal of international marketing 10 (2002) 4, pp. 1-29

Persistent link: https://www.econbiz.de/10007234147

Blended learning in principles of marketing : the effects of student differences on student performance

Cannon, Joseph P.; Lohtia, Ritu; Paulich, Brianna JeeWon - In: Journal of marketing education : JME 45 (2023) 1, pp. 70-90

Persistent link: https://www.econbiz.de/10014246070

The nature of commitment in buyer-supplier relationships

Abe, Masato; Cannon, Joseph P.; Smith, Tasman D. - In: Journal of Inter-Organizational Relationships 27 (2021) 3/4, pp. 60-81

Commitment is a core concept in the study of buyer-supplier relationships. Much of extant research on commitment in buyer-supplier relationships utilizes a global, unidimensional definition of commitment. In contrast, research on employees’ organizational commitment utilizes a three-facet...

Persistent link: https://www.econbiz.de/10013277247