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Knowledge Spillovers and Growth in the Disagglomeration of the Us Advertising-Agency Industry

King, Charles; Silk, Alvin J.; Ketelhöhn, Niels - In: Journal of Economics & Management Strategy 12 (2003) 3, pp. 327-362

We investigate knowledge spillovers and externalities in the disagglomeration and growth of the advertising-agency industry. A simple model of high demand, low wages, and externalities associated with clusters of related industries can explain the dispersion of advertising agency employment...

Persistent link: https://www.econbiz.de/10005315519

Intermedia Substitutability and Market Demand by National Advertisers

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Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - Overview of the Special Issue -- Marketing's Informatio...

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Persistent link: https://www.econbiz.de/10007032606

Knowledge Spillovers and Growth in the Disagglomeration of the US Advertising-Agency Industry

King Iii, Charles; Silk, Alvin J.; Ketelhöhn, Niels - In: Journal of economics & management strategy : JEMS 12 (2003) 3, pp. 327-362

Persistent link: https://www.econbiz.de/10007158315