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An attitude-behavior framework...
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Consumer behaviour
76
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75
Marketing theory
54
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51
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43
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43
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Naresh K. Malhotra
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English
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Sheth, Jagdish N.
399
Frazier, Gary L.
27
Parvatiyar, Atul
25
Sharma, Arun
24
Sisodia, Rajendra
18
Holbrook, Morris B.
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Antia, Kersi D.
6
Eshghi, Abdolreza
6
Kim, Keysuk
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
Howard, John A.
4
Jain, Varsha
4
Ambika, Anupama
3
Gross, Barbara L.
3
Howell, Roy D.
3
Kitchen, Philip J.
3
Kotler, Philip
3
Lutz, Richard J.
3
Newman, Bruce I.
3
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
American Marketing Association
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1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
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Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
11
Journal of Business Research
10
Journal of marketing
10
Journal of marketing theory and practice
9
Global business perspectives series
7
Journal of marketing research : JMR
7
International Marketing Review
6
Legends in strategic marketing
6
Handbook of relationship marketing
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
3
European Journal of Marketing
3
European journal of marketing : EJM
3
International marketing review
3
Journal of Business & Industrial Marketing
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
Operations research, Management science : OR MS ; the international literature digest
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
Journal of Consumer Marketing
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management Science
2
Review of marketing research
2
Working Series in marketing research
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AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Best practices in international marketing
1
Bringing technology to market: trends, cases, solutions
1
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ECONIS (ZBW)
311
OLC EcoSci
50
USB Cologne (EcoSocSci)
30
Other ZBW resources
16
RePEc
15
BASE
2
EconStor
1
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425
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1
A model of strategy mix choice for planned social change
Sheth, Jagdish N.
;
Frazier, Gary L.
- In:
Journal of marketing
46
(
1982
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10002824973
Saved in:
2
Organizing and managing channels of distribution
Frazier, Gary L.
-
2009
Persistent link: https://www.econbiz.de/10003836378
Saved in:
3
Physical distribution and channel management : a knowledge and capabilities perspective
Frazier, Gary L.
- In:
The journal of supply chain management : a global …
45
(
2009
)
2
,
pp. 23-36
Persistent link: https://www.econbiz.de/10003847610
Saved in:
4
Contemporary views on marketing practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
Saved in:
5
Efficiency and effectiveness in marketing
Frazier, Gary L.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000810618
Saved in:
6
Marketing : connecting with customers
Harrell, Gilbert D.
;
Frazier, Gary L.
-
1999
Persistent link: https://www.econbiz.de/10000664219
Saved in:
7
Distributor sharing of strategic information with suppliers
Frazier, Gary L.
;
Maltz, Elliot
;
Antia, Kersi D.
; …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003860858
Saved in:
8
Intraindustry marketing strategy effects on the analysis of firm performance
Frazier, Gary L.
;
Howell, Roy D.
- In:
Journal of business research : JBR
10
(
1982
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10003552680
Saved in:
9
Contracts, extracontractual incentives, and ex post behavior in franchise channel relationships
Kashyap, Vishal
;
Antia, Kersi D.
;
Frazier, Gary L.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10009524177
Saved in:
10
Conflict management and outcomes in franchise relationships : the role of regulation
Antia, Kersi D.
;
Zheng, Xu Vivian
;
Frazier, Gary L.
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 577-589
Persistent link: https://www.econbiz.de/10010195943
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