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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
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Cultural differences affect interactive television advertising
Zorn, Steffen F.; Bellman, Steven; Robinson, Jennifer A.; … - In: Journal of marketing communications 22 (2016) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
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How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
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Measures of online advertising effectiveness for market penetration : the case of orange juice consumers
House, Lisa A.; Jiang, Yuan; Salois, Matthew - In: Canadian journal of agricultural economics : CJAE 63 (2015) 4, pp. 435-448
Persistent link: https://www.econbiz.de/10011453802
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Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven; Wooley, Brooke; Varan, Duane - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
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Creative that sells : how advertising execution affects sales
Hartnett, Nicole; Kennedy, Rachel; Sharp, Byron; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
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New forms of advertising in television : types and effectiveness
Arrazola Vacas, María; Hevia Payá, José de; … - In: Advertising in new formats and media : current research …, (pp. 47-76). 2016
Persistent link: https://www.econbiz.de/10011473401
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A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
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An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.; O’Donoghue, Amie C.; Squire, Claudia M. - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10011506062