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Die Attraktivität von Einkaufsstätten im Handel : eine Analyse aus verhaltenswissenschaftlicher Perspektive
Gruber, Elke - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002071259
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An analysis of subliminal static images and words using eye tracking techniques
Zacharia, Anish Babu; Hamelin, Nicolas - In: Developing digital marketing : relationship perspectives, (pp. 155-180). 2021
Persistent link: https://www.econbiz.de/10012586411
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Sensory marketing
Hultén, Bertil; Broweus, Niklas; Dijk, Marcus van - 2009
Persistent link: https://www.econbiz.de/10003809891
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
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Kindermarketing : Analyse und rechtliche Empfehlungen
Effertz, Tobias - 2008
Persistent link: https://www.econbiz.de/10003724075
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Theoretische Grundlagen zur Beeinflussung des Konsumentenverhaltens
Wiedmann, Klaus-Peter; Langner, Sascha - 2004
Persistent link: https://www.econbiz.de/10002610689
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Psychological foundations of marketing : the keys to consumer behavior
Kimmel, Allan J. - 2018 - Second edition.
Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer …
Persistent link: https://www.econbiz.de/10013180028
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Psychological foundations of marketing : the keys to consumer behavior
Kimmel, Allan J. - 2018 - Second edition
Persistent link: https://www.econbiz.de/10011773001
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Advertising and the mind of the consumer : what works, what doesn't, and why
Sutherland, Max - 2020 - Revised 3rd international edition
Persistent link: https://www.econbiz.de/10012432662