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Corporate reputation building...
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Brand management
73
Markenführung
72
Corporate reputation
48
Firmenimage
47
Consumer behaviour
35
Konsumentenverhalten
34
Brand image
32
Markenimage
29
Public relations
25
Unternehmenskultur
25
Öffentlichkeitsarbeit
24
Corporate culture
23
Marketing management
22
Marketingmanagement
22
Brand architecture
19
Markenarchitektur
19
Brand
17
Markenartikel
17
Marketing
16
Reputation
14
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
9
World
9
Malaysia
8
Corporate Social Responsibility
7
Corporate identity
7
Corporate image
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
International marketing
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
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Online availability
All
Undetermined
73
Free
6
Type of publication
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Article
145
Book / Working Paper
33
Type of publication (narrower categories)
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Article in journal
117
Aufsatz in Zeitschrift
117
Collection of articles of several authors
18
Sammelwerk
18
Aufsatz im Buch
12
Book section
12
Case study
10
Fallstudie
10
research-article
9
Aufsatzsammlung
7
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2
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2
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1
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1
back-matter
1
conceptual-paper
1
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Language
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English
171
Undetermined
7
Author
All
Melewar, T. C.
164
Bang, Nguyen
36
Foroudi, Pantea
31
Dennis, Charles
25
Gupta, Suraksha
14
Melewar, TC
14
Sharifah Faridah Syed Alwi
11
Jin, Zhongqi
9
Bartholmé, Roland H.
8
Nguyen, Bang
6
Dinnie, Keith
5
Hussain, Shahzeb
5
Kitchen, Philip J.
5
Navare, Jyoti
5
Ageeva, Elena
4
Chen, Junsong
4
Cohen, Geraldine
4
Foroudi, Mohammad Mahdi
4
Hemsley-Brown, Jane
4
Ismail, Ahmed Rageh
4
McIntyre, Charles
4
Yu, Xiaoyu
4
Zha, Dongmei
4
Bourlakis, Michael
3
Gambetti, Rossella
3
Liu, Martin
3
Merrilees, Bill
3
Rahman, Nor Aida Abdul
3
Srivoravilai, Nopporn
3
Yannopoulou, Natalia
3
Akarsu, Tugra Nazlil
2
Ali, Maged
2
Ali, Raza
2
Argyriou, Evmorfia
2
Asaad, Yousra
2
Balabanis, George
2
Cardinale, Sylvia
2
Chen, Chen-Chu Matilda
2
Chen, Cheng-Hao Steve
2
Cuomo, Maria Teresa
2
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Journal of business research : JBR
19
The marketing review
12
Qualitative market research : an international journal
10
International studies of management and organization
8
European journal of marketing : EJM
7
International Marketing Review
7
The journal of brand management : an international journal
6
Building corporate identity, image and reputation in the digital era
5
Journal of marketing management : MM
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Journal of marketing communications
4
Journal of world business : JWB
4
Marketing intelligence & planning
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of general management
3
Routledge studies in marketing
3
Corporate reputation review
2
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
Journal of Asia Pacific business
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
The Bottom Line
2
The European business journal
2
The journal of business & industrial marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate Communications: An International Journal
1
Ethical and social marketing in Asia : incorporating fairness management
1
European Journal of Marketing
1
European business review
1
Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
1
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Source
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ECONIS (ZBW)
149
Other ZBW resources
13
OLC EcoSci
11
BASE
3
USB Cologne (EcoSocSci)
2
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11
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
12
Corporate communications, identity and image : a research agenda
Karaosmanoglu, Elif
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10003458931
Saved in:
13
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
14
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
Saved in:
15
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
16
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha
;
Navare, Jyoti
;
Melewar, T. C.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
Saved in:
17
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
18
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
Saved in:
19
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
20
Contemporary thoughts on corporate branding and corporate identity management
Melewar, T. C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003586598
Saved in:
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