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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing; Zhang, Shi; Simpson, James T. - In: Handbook of research in international marketing, (pp. 48-67). 2011
Persistent link: https://www.econbiz.de/10009384957
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How brands can create social currency : a framework for managing brands in a network era
Zinnbauer, Markus; Honer, Tobias - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 5, pp. 50-55
Persistent link: https://www.econbiz.de/10009313274
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Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean - In: International journal of market research : JMRS ; the … 53 (2011) 4, pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
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Emotional branding : what, when, and why
Turner, Monique Mitchell - In: Psychology of branding, (pp. 15-37). 2013
Persistent link: https://www.econbiz.de/10009775626
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Editorial: On being branded
Sullivan, Kate; Gosling, Jonathan; Schroeder, Jonathan E. - In: Scandinavian journal of management 29 (2013) 2, pp. 121-122
Persistent link: https://www.econbiz.de/10009758026
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Special issue: On being branded
Sullivan, Kate (contributor) - In: Scandinavian journal of management 29 (2013) 2, pp. 121-193
Persistent link: https://www.econbiz.de/10009758027
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Special issue: Nation branding
2010
Persistent link: https://www.econbiz.de/10009742138
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From fiction to fact : exploring the defictionalization of brands in media
Barnes, Stuart J.; Chryssochoidis, George - 2011
Persistent link: https://www.econbiz.de/10010191067
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Brand power index : using principal component analysis
Bei, Lien-ti; Cheng, Tsung-chi - In: Applied economics 45 (2013) 19/21, pp. 2954-2960
Persistent link: https://www.econbiz.de/10010192345