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Marke : multisensuelle Markenf...
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Brand management
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11,386
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Esch, Franz-Rudolf
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Burmann, Christoph
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Kotler, Philip
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Meffert, Heribert
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Homburg, Christian
95
Baumgarth, Carsten
94
Keller, Kevin Lane
87
Melewar, T. C.
85
Tomczak, Torsten
83
Huber, Frank
79
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75
Bauer, Hans H.
67
Ahlert, Dieter
65
Pepels, Werner
65
Balmer, John M. T.
62
Kirchgeorg, Manfred
56
Vrontis, Demetris
50
Kumar, V.
48
Backhaus, Klaus
46
Sheth, Jagdish N.
46
Bang, Nguyen
45
Foroudi, Pantea
45
De Chernatony, Leslie
44
Herrmann, Andreas
43
Phau, Ian
43
Loureiro, Sandra Maria Correia
42
Merrilees, Bill
42
Kitchen, Philip J.
41
Rajagopal
40
Langner, Tobias
39
Aaker, David A.
38
Schmidt, Holger J.
38
Albers, Sönke
37
Pitt, Leyland F.
37
Fantapié Altobelli, Claudia
36
Kleinaltenkamp, Michael
36
Pelsmacker, Patrick de
36
Romaniuk, Jenni
36
Nufer, Gerd
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American Marketing Association
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National Bureau of Economic Research
52
Verlag Dr. Kovač
30
Gesellschaft zur Erforschung des Markenwesens
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Books on Demand GmbH <Norderstedt>
24
Haufe-Lexware GmbH & Co. KG
21
IGI Global
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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OECD
19
European Society for Opinion and Marketing Research
16
Information Resources Management Association
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Verlag Franz Vahlen
16
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
16
Fördergesellschaft Marketing an der Universität Augsburg
14
De Gruyter Oldenbourg
13
HAL
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NetLibrary, Inc
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Springer Gabler <Firma>
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Campus Verlag
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Edward Elgar Publishing
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UVK Verlagsgesellschaft mbH
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Erasmus Research Institute of Management
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Springer International Publishing
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Duncker & Humblot
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7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Springer-Verlag GmbH
7
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6
Center of Market Oriented Product and Production Management
6
Helmut-Schmidt-Universität
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Nomos Verlagsgesellschaft
6
Uni-Taschenbücher GmbH
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Journal of business research : JBR
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The journal of brand management : an international journal
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525
Journal of retailing and consumer services
401
The journal of product & brand management
400
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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European journal of marketing : EJM
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Journal of marketing communications
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Marketing intelligence & planning
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Journal of the Academy of Marketing Science
190
Journal of marketing
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
173
International journal of hospitality management
170
Asia Pacific journal of marketing and logistics
156
Springer eBook Collection
156
Journal of Product & Brand Management
151
Europäische Hochschulschriften / 5
139
The journal of business & industrial marketing
139
European Journal of Marketing
129
Gabler Edition Wissenschaft
121
Marketing letters : a journal of research in marketing
119
Journal of marketing research : JMR
118
Journal of advertising research
117
Tourism management : research, policies, practice
117
Marketing : ZFP ; journal of research and management
111
Strategic Direction
108
Research
106
International marketing review
104
International journal of internet marketing and advertising : IJIMA
103
Journal of global marketing
96
Business horizons
95
Cogent business & management
95
The marketing review
95
Journal of promotion management : JPM
94
The IUP journal of brand management : IJBRM
94
Marketing Intelligence & Planning
93
Management science : journal of the Institute for Operations Research and the Management Sciences
92
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Other ZBW resources
1,163
RePEc
466
EconStor
261
BASE
47
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10
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5
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91
Sechs Vorurteile im Management von Markenarchitekturen
Strebinger, Andreas
;
Schweiger, Günter
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
3
,
pp. 242-264
Persistent link: https://www.econbiz.de/10003392268
Saved in:
92
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
93
Branding and corporate social responsibility (CSR)
Gürhan-Canli, Zeynep
;
Fries, Anne
- In:
Brands and brand management : contemporary research …
,
(pp. 91-109)
.
2010
Persistent link: https://www.econbiz.de/10003941308
Saved in:
94
Global brand positioning and perceptions : international advertising and global consumer culture
Akaka, Melissa Archpru
;
Alden, Dana
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003944653
Saved in:
95
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
96
Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
Saved in:
97
Wahrnehmung
von Innovationen auf Produkt- und Markenebene : eine empirische Analyse von Interaktionseffekten zwischen den Facetten wahrgenommener Innovativeness
Busch, Jan
-
2010
Persistent link: https://www.econbiz.de/10003960312
Saved in:
98
Global brand purchase likelihood : a critical synthesis and an integrated conceptual framework
Ozsomer, Aysegul
;
Altaras, Selin
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 1-28
Persistent link: https://www.econbiz.de/10003813587
Saved in:
99
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
Saved in:
100
Brand communities : influencing organisations' identities and their
perception
of the business environment
Lipinski, John
;
Walsh, Michael F.
;
Crothers, Laura M.
- In:
International journal of business environment : IJBE
4
(
2011
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10009507697
Saved in:
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