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The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)

Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494

Persistent link: https://www.econbiz.de/10014319623

The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector

Sánchez-Iglesias, Nuria; García-Madariaga, Jesús; … - In: Marketing intelligence & planning 42 (2024) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10014469191

Impact of e-trustmark reputation on customer loyalty and online purchase intentions: empirical evidence from an emerging country

Quan Hong Nguyen; Tho Thi Anh Nguyen; Linh Thuy Nguyen; … - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 466-492

Persistent link: https://www.econbiz.de/10014439824

Does reputation lead to student loyalty? : the case of a private higher education institution, a state university, and a local college

Lacap, Jean Paolo; Cortez, Jaime V. - In: The South East Asian journal of management 17 (2023) 2, pp. 26-49

Persistent link: https://www.econbiz.de/10014429021

Corporate image as an enabler of customer retention

Leong, Vai Shiem; Diyana Maslina Hj Ahady; Nazlida Muhamad - In: International journal of quality and service sciences 14 (2022) 3, pp. 486-503

Persistent link: https://www.econbiz.de/10013361627

Improving service brand personality with augmented reality marketing

Plotkina, Daria; Dinsmore, John; Racat, Margot - In: The journal of services marketing 36 (2022) 6, pp. 781-799

Persistent link: https://www.econbiz.de/10013407600

The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry : the mediating role of custo...

Gazi, Md. Abu Issa; Al Mamun, Abdullah; Al Masud, Abdullah - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-12

The purpose of this study is to evaluate a customer relationship management (CRM) model based on telecom customers' experiences with the company's services. For this purpose, this study examines how the influence of organizational commitment(OC) and knowledge management (KM) on customer...

Persistent link: https://www.econbiz.de/10014518876

Enhancing customer satisfaction, personnel satisfaction and company reputation with total quality management : combining traditional and new views

Lepistö, Kari; Saunila, Minna; Ukko, Juhani - In: Benchmarking : an international journal 31 (2024) 1, pp. 75-97

Persistent link: https://www.econbiz.de/10014502869

Investigating the impact of service quality dimensions on reputation and brand trust

Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17

and brand trust in Iran’s Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective … Study Population included customers of Iran’s Saderat Bank branches in Bushehr city. Since the population size was large …, convenient sampling was used and 400 questionnaires were distributed among the customers of the bank. Structural equation …

Persistent link: https://www.econbiz.de/10011823495

The impact of perceived CSR on corporate reputation and purchase intention

Bianchi, Enrique; Bruno, Juan Manuel; Sarabia-Sanchez, … - In: European journal of management and business economics : … 28 (2019) 3, pp. 206-221

Purpose The purpose of this paper is to examine the influence of consumers' perceived corporate social responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention (short-term effect) and corporate reputation (long-term effect), whilst considering...

Persistent link: https://www.econbiz.de/10012118092