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Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 912-929
Persistent link: https://www.econbiz.de/10011966223
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The framing effects of multipart pricing on consumer purchasing behavior of customized information good bundles
Goh, Kim Huat; Bockstedt, Jesse C. - In: Information systems research : ISR 24 (2013) 2, pp. 334-351
Persistent link: https://www.econbiz.de/10009767439
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Markdown or everyday low price? : the role of behavioral motives
Özer, Özalp; Zheng, Yanchong - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 326-346
Persistent link: https://www.econbiz.de/10011446184
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Product-line design in the presence of consumers' anticipated regret
Zou, Tianxin; Zhou, Bo; Jiang, Baojun - In: Management science : journal of the Institute for … 66 (2020) 12, pp. 5665-5682
Persistent link: https://www.econbiz.de/10012391408
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Incorporating a "better" behavioral bias for both consumers and firms in rebate programs
Chung, Kevin - In: Management science : journal of the Institute for … 66 (2020) 4, pp. 1627-1646
Persistent link: https://www.econbiz.de/10012268439
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Price fairness and PWYW (pay what you want) : a behavioral economics perspective
Chung, Jin-young - In: Journal of revenue and pricing management 16 (2017) 1, pp. 40-55
Persistent link: https://www.econbiz.de/10011631936
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Signaling through price and quality to consumers with fairness concerns
Guo, Xiaomeng; Jiang, Baojun - In: Journal of marketing research : JMR 53 (2016) 6, pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428
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The effects of information nudges on consumer usage of digital services under three-part tariffs
Xiao, Ping; Chen, Yuanyuan; Bharadwaj, Anandhi; Bao, Weining - In: Journal of management information systems : JMIS 39 (2022) 1, pp. 130-158
Persistent link: https://www.econbiz.de/10013365304
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Consumer fairness concerns and dynamic pricing in a channel
Diao, Wen; Harutyunyan, Mushegh; Jiang, Baojun - In: Marketing science 42 (2023) 3, pp. 569-588
Persistent link: https://www.econbiz.de/10014317443