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70
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68
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Showing
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10
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date (oldest first)
1
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
2
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
3
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
4
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
5
The impact of consumer fairness seeking on distribution channel selection : direct selling vs. agent selling
Yi, Zelong
;
Wang, Yulan
;
Liu, Yun
;
Chen, Ying-Ju
- In:
Production and operations management : the flagship …
27
(
2018
)
6
,
pp. 1148-1167
Persistent link: https://www.econbiz.de/10011969982
Saved in:
6
Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha
- In:
The marketing review
13
(
2013
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
Saved in:
7
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
8
Möglichkeiten und Grenzen der nachhaltigen Kundenbindung bei der Direktvermarktung landwirtschaftlicher Produkte in NRW
Hensche, Hans-Ulrich
-
2006
Persistent link: https://www.econbiz.de/10012878053
Saved in:
9
Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
Saved in:
10
Direct-Marketing in der Zukunft : Appointment-Selling durch Multi-Level-Marketing-Companies aus verhaltenswissenschaftlicher Sicht
Weinberg, Peter
;
Besemer, Simone
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 611-634)
.
2001
Persistent link: https://www.econbiz.de/10001653350
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