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Consumer brands as collateral...
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83
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81
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73
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72
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71
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70
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69
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21
Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina
- In:
Studies and scientific researches / Economics edition / …
24
(
2016
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011802266
Saved in:
22
Brand
personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Saved in:
23
The roles of perceived quality, trust, and satisfaction in predicting
brand
loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
Saved in:
24
The affecvtive and cognitive components as factors in country branding
Petkovska Mirčevska, Tatjana
;
Daniloska, Nataša
; …
- In:
Economic development : journal of the Institute of …
15
(
2013
)
1/2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10010191587
Saved in:
25
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
26
Factors affecting Jordanian consumer loyalty toward cellular phone
brand
Al-Hawary, Sulieman Ibraheem Shelash
;
Harahsheh, Sara …
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
Saved in:
27
Consumer
brand
relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
28
Impact of short-lived content on
brand
love and purchase intention of generation Z
Sharma, Ruchika
;
Nagdev, Kritika
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 399-425
Persistent link: https://www.econbiz.de/10012693544
Saved in:
29
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
30
Inspiring
brand
positionings with mixed qualitative methods : a case of pet food
Morais, Robert J.
- In:
Journal of business anthropology
9
(
2020
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10012432440
Saved in:
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