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Ethnic marketing potential in England and Wales : new evidence from the 2001 UK census
Sirkeci, Ibrahim - In: Asian journal of marketing : the official journal of … 4 (2010) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10003985778
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Everyday life of the subaltern consumers: contexts, realities, and issues for marketing
Chaudhuri, Himadri Roy - In: The marketing review 10 (2010) 3, pp. 259-267
Persistent link: https://www.econbiz.de/10008651155
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Consumer innovativeness and shopping styles
Park, Ji Eun; Yu, Jun; Zhou, Joyce Xin - In: The journal of consumer marketing 27 (2010) 5, pp. 437-446
Persistent link: https://www.econbiz.de/10008651278
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Contingent consumer decision making in the wine industry: the role of hedonic orientation
Neeley, Concha R.; Min, Kyeong Sam; Kennett-Hensel, … - In: The journal of consumer marketing 27 (2010) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10008651287
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Japan's silver market : creating a new industry under uncertainty
Storz, Cornelia; Pascha, Werner - 2011
Persistent link: https://www.econbiz.de/10009009267
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A personality-competence model of opinion leadership
Gnambs, Timo; Batinic, Bernad - In: Psychology & marketing 29 (2012) 8, pp. 606-621
Persistent link: https://www.econbiz.de/10009575069
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Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun - In: Journal of marketing communications 18 (2012) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
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Marketing 2020 : die elf neuen Zielgruppen - wie sie leben, was sie kaufen
Dziemba, Oliver; Wenzel, Eike - 2011 - Limitierte Sonderausg.
Persistent link: https://www.econbiz.de/10009410813
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Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno - In: Innovation and marketing in the pharmaceutical industry …, (pp. 425-455). 2014
Persistent link: https://www.econbiz.de/10010353553
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Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah; Grace, Debra; King, Ceridwyn - In: Marketing intelligence & planning 31 (2013) 6, pp. 639-653
Persistent link: https://www.econbiz.de/10010226611