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Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Sharma, Nitika; Lal, Madan - In: Green consumerism : perspectives, sustainability, and …, (pp. 143-158). 2019
Persistent link: https://www.econbiz.de/10012000171
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The ecofriendly model for creating sustainability brands
Raman, Prashant; Chaudhary, Ayushi; Kapoor, Sanskriti; … - In: Journal of commerce & business studies 2 (2015) 2, pp. 53-63
Persistent link: https://www.econbiz.de/10011608738
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Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
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Construction of silence on issues of sustainability through branding in the fashion market
Soler, Cecilia; Baeza, Julia; Svard, Camilla - In: Marketing performativity : theories, practices and devices, (pp. 219-246). 2017
Persistent link: https://www.econbiz.de/10011616343
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Two decades of sustainable supply chain management in the fashion business, an appraisal
Khurana, Karan; Ricchetti, Marco - In: Journal of fashion marketing and management 20 (2016) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011575441
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Building brand equity and consumer trust through radical transparency practices
Veselinova, Elena; Gogova Samonikov, Marija - 2018
"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the...
Persistent link: https://www.econbiz.de/10011640515
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Innovation for creating sustainable lifestyle brands : a case study
Mankodi, Kunal - In: The IUP journal of business strategy : IJBS 13 (2016) 2, pp. 24-34
Persistent link: https://www.econbiz.de/10011538452
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Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia; Baeza, Julia; Svärd, Camilla - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
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Smart sustainable marketing of the world heritage sites : teaching new tricks to revive old brands
Chhabra, Deepak - In: Handbook of research on sustainable development and …, (pp. 291-310). 2015
Persistent link: https://www.econbiz.de/10011334195
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Nachhaltigkeitsorientierte Markenpolitik : Fallstudie: Weleda AG
Meurer, Jörg - In: Nachhaltigkeitsmarketing : eine fallstudienbasierte …, (pp. 185-211). 2015
Persistent link: https://www.econbiz.de/10010442221