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Selecting key capabilities of TV-shopping companies applying analytic network process
Liao, Sen-kuei; Chang, Kuei-lun - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 161-173
Persistent link: https://www.econbiz.de/10003821166
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Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L. - In: The advertising and consumer culture reader, (pp. 59-75). 2009
Persistent link: https://www.econbiz.de/10003848355
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The commodity flow of US children's television
McAllister, Matthew P.; Giglio, J. Matt - In: The advertising and consumer culture reader, (pp. 110-127). 2009
Persistent link: https://www.econbiz.de/10003848365
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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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Media engagement and advertising : transportation, matching, transference and intrusion
Wang, Jing; Calder, Bobby J. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 546-555
Persistent link: https://www.econbiz.de/10003884471
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Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter; Aiyeku, Joseph F. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
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Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
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The depiction of female models in sport television commercials in the United States by degree of slenderness : an appraisal
Peterson, Robin T.; Xu, Bing; Limbu, Yam - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 184-203
Persistent link: https://www.econbiz.de/10003884538
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Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.; Dhar, Tirtha; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
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Wer in Bildern denkt - bewegt
Birkelbach, Jörg - In: Banking and information technology : BIT ; a strategic … 10 (2009) 2, pp. 46-50
Persistent link: https://www.econbiz.de/10003886972