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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.; Baack, Donald - 2007 - 3. ed
Persistent link: https://www.econbiz.de/10004891680
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Marketing communications : theory and applications
Rossiter, John R.; Bellman, Steven - 2005
Persistent link: https://www.econbiz.de/10004922145
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Branding your business : promoting your business, attracting customers and standing out in the market place
Hammond, James - 2008
Persistent link: https://www.econbiz.de/10004927350
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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI
Moeller, Leslie H.; Landry, Edward C.; Kinni, Theodore B. - 2009
Persistent link: https://www.econbiz.de/10004928205
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Marketing
Gilliland, Debbie - 2005
Persistent link: https://www.econbiz.de/10004930229
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Rhetorical and critical approaches to public relations II
Heath, Robert L. (contributor) - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10004931219
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Integrated marketing communications in advertising and promotion
Shimp, Terence A. - 2010 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004933363
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Integrated marketing communications 2003-2004
Fill, Chris - 2003
Persistent link: https://www.econbiz.de/10009590101
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The fundamentals of marketing
Russell, Edward - 2010
Persistent link: https://www.econbiz.de/10004946031
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Herd : how to change mass behaviour by harnessing our true nature
Earls, Mark - 2009 - updated, rev. ed.
Persistent link: https://www.econbiz.de/10009006076