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Contributions to marketing the...
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B-to-B-Marketing
10
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10
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8
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8
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6
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6
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4
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1936-2006
1
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1
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32
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LaPlaca, Peter J.
72
Laplaca, Peter J.
52
Katrichis, Jerome M.
5
Lindgreen, Adam
5
Lichtenthal, J. David
4
Mummalaneni, Venkatapparao
4
Di Benedetto, C. Anthony
3
Malhotra, Naresh K.
3
Uslay, Can
3
Dant, Rajiv P.
2
Guo, Chiquan
2
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2
LAPLACA, PETER J.
2
Silva, Rui Vinhas da
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
105
Journal of business-to-business marketing
7
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2
Series / American Marketing Association
2
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1
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1
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1
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1
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OLC EcoSci
90
ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
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11
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
12
A note on knowledge development in marketing
Hajikhani, Amjad
;
LaPlaca, Peter J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 11-39)
.
2012
Persistent link: https://www.econbiz.de/10009532811
Saved in:
13
Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana
;
Silva, Rui Vinhas da
;
LaPlaca, Peter J.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
Saved in:
14
Development of B2B marketing theory
Hadjikhani, Amjad
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
Saved in:
15
B2B : a paradigm shift from economic exchange to behavioral theory : a quest for better explanations and predictions
LaPlaca, Peter J.
;
Silva, Rui Vinhas da
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011458429
Saved in:
16
Introduction: Letter from the co-editors-in-chief
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 1-3
Persistent link: https://www.econbiz.de/10011411653
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17
What are the benefits of unit pricing?
Monroe, Kent B.
;
LaPlaca, Peter J.
- In:
Journal of marketing
36
(
1972
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
Saved in:
18
Assessing risk in strategic planning
Shah, Kiran
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
10
(
1981
)
2
,
pp. 77-91
Persistent link: https://www.econbiz.de/10002808520
Saved in:
19
The new role of the marketing professional : 1977 business proceedings
LaPlaca, Peter J.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10001412443
Saved in:
20
Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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