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2001 - The Brand Management Od...
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Brand management
48
Markenführung
42
Markenartikel
33
Brand
30
Brand image
26
Consumer behaviour
25
Markenimage
23
Brands
20
Konsumentenverhalten
17
United Kingdom
15
Brand equity
9
Employees
9
Ireland
9
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8
Markenpolitik
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7
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7
Brand identity
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Marketing
6
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5
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Corporate culture
5
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5
International marketing
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Produktmanagement
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Social web
5
Unternehmenskultur
5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Brand extensions
4
Brand love
4
Cluster analysis
4
Consumers
4
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66
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188
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research-article
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7
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English
123
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92
Spanish
2
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De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
52
Chernatony, Leslie de
48
Wallace, Elaine
34
Christodoulides, George
18
Cottam, Susan
14
Martínez, Eva
13
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Suvatjis, Jean
3
Tarnovskaya, Veronika V.
3
Vallaster, Christine
3
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
Coleman, Darren Andrew
2
Dall’Olmo Riley, Francesca
2
Halikias, John
2
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NetLibrary, Inc
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Journal of business research : JBR
21
European Journal of Marketing
17
Journal of marketing management : MM
16
European journal of marketing : EJM
15
The service industries journal
12
Journal of Product & Brand Management
10
Journal of Business Research
8
The journal of product & brand management
7
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Marketing Intelligence & Planning
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
European Management Journal
1
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OLC EcoSci
76
ECONIS (ZBW)
70
Other ZBW resources
44
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
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81
Book reviews - From brand vision to brand revaluation: Strategically building and sustaining brands
Chernatony, Leslie De
;
Bradley, Nigel
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
2
,
pp. 245
Persistent link: https://www.econbiz.de/10006695668
Saved in:
82
Virtual reality techniques in NPD research
Rosenberger III, Philip J.
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10006707270
Saved in:
83
How to capture the advertising high ground
Fletcher, Winston
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
2
,
pp. 205-208
Persistent link: https://www.econbiz.de/10006709249
Saved in:
84
Branding in action
Hankinson, Graham
;
Cowking, Phillipa
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
3
,
pp. 261
Persistent link: https://www.econbiz.de/10006711411
Saved in:
85
Creating powerful brands
Chernatony, Leslie de
;
McDonald, Malcolm
;
Easingwood, Chris
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
2
,
pp. 149
Persistent link: https://www.econbiz.de/10006711424
Saved in:
86
Strategic brand management
Kapferer, Jean-Noe͏̈l
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
3
,
pp. 283
Persistent link: https://www.econbiz.de/10006712862
Saved in:
87
SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Experts' Views About Defining Services Brands and the Principles of Services Branding
Chernatony, Leslie de
;
Riley, Francesca Dall'Olmo
- In:
Journal of business research : JBR
46
(
1999
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10006730567
Saved in:
88
Assessing the six-station corporate identity model: a polymorphic model
Suvatjis, Jean
;
Chernatony, Leslie de
;
Halikias, John
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 153-167
Persistent link: https://www.econbiz.de/10009974281
Saved in:
89
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
Chernatony, Leslie de
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010070213
Saved in:
90
Influencia de la estrategia de extensión de marca en la imagen de marcas globales : un análisis aplicado a los mercados inglés y español
Martínez Salinas, Eva
;
Pina Pérez, José Miguel
; …
- In:
Cuadernos de economía y dirección de la empresa : CEDE
36
(
2008
),
pp. 77-111
Persistent link: https://www.econbiz.de/10009880121
Saved in:
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