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Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential

Green, Paul E.; Krieger, Abba M. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. 253-270

Persistent link: https://www.econbiz.de/10006936065

E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140

Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 557-560

Persistent link: https://www.econbiz.de/10006508183

ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...

Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Interfaces : the INFORMS journal on the practice of … 31 (2001) 3, pp. S56

Persistent link: https://www.econbiz.de/10006274163

Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.

Krieger, Abba M.; Green, Paul E.; Wind, Yoram - In: Marketing research : a magazine of management and … 15 (2003) 4, pp. 8-13

Persistent link: https://www.econbiz.de/10007103250

Marketing Research in the Courtroom - A case study shows how analytical methods can be applied to the law.

Wind, Yoram; Krieger, Abba M.; Green, Paul E. - In: Marketing research : a magazine of management and … 14 (2002) 1, pp. 28-33

Persistent link: https://www.econbiz.de/10007110101

What's Right With Conjoint Analysis? - Green and Krieger defend a maligned -- But vital -- Research technique.

Green, Paul E.; Krieger, Abba M. - In: Marketing research : a magazine of management and … 14 (2002) 1, pp. 24-27

Persistent link: https://www.econbiz.de/10007110102

FEATURES - TURF Revisited: Enhancements to Total Unduplicated Reach and Frequency Analysis - Going Beyond TURF can help complement and extend existing product lines.

Krieger, Abba M.; Green, Paul E. - In: Marketing research : a magazine of management and … 12 (2000) 4, pp. 30-37

Persistent link: https://www.econbiz.de/10007115494

FEATURES - Applying Qualitative Data - By linking soft data-collection techniques with strategic-market modeling, marketing researchers can "get inside the consumer's head"

Green, Paul E.; Wind, Yoram Jerry; Krieger, Abba M.; … - In: Marketing research : a magazine of management and … 12 (2000) 1, pp. 17-26

Persistent link: https://www.econbiz.de/10007118186

Features - COVER STORY: EVALUATING EZPASS - Using conjoint analysis to assess consumer response to a new tollway technology

Vavra, Terry; Green, Paul E.; Krieger, Abba M. - In: Marketing research : a magazine of management and … 11 (1999) 2, pp. 5-18

Persistent link: https://www.econbiz.de/10007121249

Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential

Green, Paul E.; Krieger, Abba M. - In: Marketing Science 14 (1995) 3, pp. 253-270

Increasingly, researchers in marketing are recognizing the “lability” of attribute importance weights derived from measurement techniques, such as conjoint analysis. As has been suggested by Simonson and Tversky, attribute importance weights can be sensitive to competitive product context...

Persistent link: https://www.econbiz.de/10008788245