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Basic marketing : a global-managerial approach

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Essentials of marketing : a global-managerial approach

Perreault, William D.; McCarthy, Edmund Jerome - 2003 - 9. ed., internat. ed.

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Basic marketing : a marketing strategy planning approach

Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2014 - 19th edition

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Basic marketing : a marketing strategy planning approach

Perreault, William D. - 2011 - 18. ed., international student ed.

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Essentials of marketing : a global-managerial approach

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Improving Physical Distribution Service Decisions with Trade‐off Analysis

Perreault, William D.; Russ, Frederick A. - In: International Journal of Physical Distribution 7 (1976) 3, pp. 117-127

The purpose of this paper is to discuss some recent developments in trade‐off analysis which may provide distribution managers some guidance in (1) evaluating the physical distribution service (PDS) mix, (2) setting service levels, and (3) determining which elements of the mix warrant the...

Persistent link: https://www.econbiz.de/10014793298