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The marketing accounting inter...
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Roberts, John H.
84
Sidhu, Baljit K.
50
Morrison, Pamela D.
22
Lilien, Gary L.
10
Midgley, David F.
8
Ambler, Tim
6
Kayande, Ujwal
6
Urban, Glen L.
6
Guay, Wayne R.
5
Nelson, Charles J.
5
Danaher, Peter J.
4
Foster, George
4
Gao, Ru
4
Kasznik, Ron
4
Mayorga, Diane M.
4
Roberts, Ken
4
Smith, Tom
4
Stremersch, Stefan
4
Yu, Chuan
4
Ang, Nicole
3
Chandy, Rajesh K.
3
Chylinski, Mathew B.
3
Hauser, John R.
3
Johar, Gita Venkataramani
3
Katselas, Dean
3
Lattin, James M.
3
Moorman, Christine
3
Ramsay, Ian
3
Simpson, Alan
3
Abrahams, Tony
2
Burton, Suzan
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Gallery, Natalie
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Hardie, Bruce G. S.
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Hippel, Eric von
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Lehmann, Donald R.
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Linnenluecke, Martina K.
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Meath, Cristyn
2
Peppers, Don
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Rekker, Saphira
2
Rogers, Martha
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Working paper series
8
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
6
Marketing Science
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Abacus
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The marketing : accounting interface
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Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business strategy review
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Contemporary Accounting Research
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of marketing strategy
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Harvard business review : HBR
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Journal of economic literature
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Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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New directions in corporate strategy
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
23
Other ZBW resources
8
BASE
1
USB Cologne (EcoSocSci)
1
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1
The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 669-686
Persistent link: https://www.econbiz.de/10003768141
Saved in:
2
The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.
;
Roberts, John H.
- In:
The marketing : accounting interface
,
(pp. 9-26)
.
2016
Persistent link: https://www.econbiz.de/10011442447
Saved in:
3
Has research in marketing lost its way?
Roberts, John H.
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 161-164
Persistent link: https://www.econbiz.de/10008653799
Saved in:
4
A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
Roberts, John H.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 23-25
Persistent link: https://www.econbiz.de/10009007248
Saved in:
5
New product development in a strategic context
Roberts, John H.
- In:
Handbook of marketing strategy
,
(pp. 172-185)
.
2012
Persistent link: https://www.econbiz.de/10009530864
Saved in:
6
A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H.
-
1992
Persistent link: https://www.econbiz.de/10000845117
Saved in:
7
Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
Saved in:
8
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
9
The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
Roberts, John H.
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 186-189
Persistent link: https://www.econbiz.de/10014321857
Saved in:
10
Liquidity and information asymmetry around unscheduled mining announcements
Katselas, Dean
;
Sidhu, Baljit K.
;
Yu, Chuan
- In:
Accounting & Finance
61
(
2020
)
2
,
pp. 3053-3087
Persistent link: https://www.econbiz.de/10012408353
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