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97
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95
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211
Customer relationship management and price competition : comments on the raison d'être of customer loyalty programs
Pfeil, Christian
;
Posselt, Thorsten
- In:
Institutions in perspective : Festschrift in honor of …
,
(pp. 175-193)
.
2006
Persistent link: https://www.econbiz.de/10003395313
Saved in:
212
Focus on loyalty
Salusbury, John
- In:
Customising stakeholder management strategies : …
,
(pp. 117-124)
.
2006
Persistent link: https://www.econbiz.de/10003301564
Saved in:
213
Taxonomy of service-based loyalty program members
Hansen, John D.
;
Deitz, George D.
;
Morgan, Robert M.
- In:
The journal of services marketing
24
(
2010
)
4
,
pp. 271-282
Persistent link: https://www.econbiz.de/10008653377
Saved in:
214
Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program
Vesel, Patrick
;
Zabkar, Vesna
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 396-406
Persistent link: https://www.econbiz.de/10003875627
Saved in:
215
Do reward programs truly build loyalty for lodging industry?
Hu, Hsin-hui Sunny
;
Huang, Chun-te
;
Chen, Po-tsang
- In:
International journal of hospitality management
29
(
2010
)
1
,
pp. 128-135
Persistent link: https://www.econbiz.de/10003964245
Saved in:
216
Loyalty marketing and loyalty cards : a study of the Italian market
Cedrola, Elena
;
Memmo, Sabrina
- In:
International journal of retail & distribution management
38
(
2010
)
2/3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10003964447
Saved in:
217
Wirkungsweise von Combined-Currency Prices : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Meyer, Ralf
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 533-559
Persistent link: https://www.econbiz.de/10003966095
Saved in:
218
Are some customers more equal than others?
Nunes, Paul F.
;
Johnson, Brian A.
- In:
Marketing through minefields
,
(pp. 41-64)
.
2008
Persistent link: https://www.econbiz.de/10003813880
Saved in:
219
Loyalty rewards facilitate tacit collusion
Fong, Yuk-Fai
;
Liu, Qihong
- In:
Journal of economics & management strategy : JEMS
20
(
2011
)
3
,
pp. 739-775
Persistent link: https://www.econbiz.de/10009301263
Saved in:
220
Die Rolle von Vielfliegerprogrammen in der Wirtschaftskrise : Veränderungen ihres Einflusses bei der Wahl von Fluggesellschaften
Monsch, Gianrico
-
2010
Persistent link: https://www.econbiz.de/10008987353
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