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Young Australian consumers’ preferences for fashion apparel attributes

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Exploring social media user segmentation and online brand profiles

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Antecedents to purchase decision of high and low involvement products amongst Indian youth

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Brand ownership as a central component of adolescent self-esteem : the development of a new-esteem scale

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How and when do brand perceptions and preferences first form? : a cognitive developmental investigation

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Self-exposure in social media : teenagers' transmedia practices for the construction of a personal brand

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Young consumer vulnerability

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