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Estimating the value of brand alliances in professional team sports

Yang, Yupin; Shi, Mengze; Goldfarb, Avi - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1095-1111

Persistent link: https://www.econbiz.de/10003909211

Estimating the Value of Brand Alliances in Professional Team Sports

Yang, Yupin; Shi, Mengze; Goldfarb, Avi - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1095-1111

Persistent link: https://www.econbiz.de/10008326776

Rise and fall of stars : investigating the evolution of star status in professional team sports

Yang, Yupin; Shi, Mengze - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 352-366

Persistent link: https://www.econbiz.de/10009406663

Rise and Fall of Stars : Investigating the Evolution of Star Status in Professional Team Sports

Yang, Yupin - 2011

This article describes an empirical study of the rise and fall of star athletes, using data from the National Basketball Association (NBA) from 1987 to 2008. We measure star status by the number and share of all-star votes, and apply both Tobit regression and hazard models to investigate the...

Persistent link: https://www.econbiz.de/10013125081

Rise and fall of stars: Investigating the evolution of star status in professional team sports

Yang, Yupin; Shi, Mengze - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 352-367

Persistent link: https://www.econbiz.de/10009801797

Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches

Yang, Yupin; Goldfarb, Avi - In: Journal of marketing research : JMR 52 (2015) 5, pp. 593-615

Persistent link: https://www.econbiz.de/10011349903

A longitudinal study of the impact of the Sydney Olympics on real estate markets

Lu, Qiang; Yang, Yupin - In: International journal of event and festival management 6 (2015) 1, pp. 4-17

Persistent link: https://www.econbiz.de/10011298055

The impact of market competition on search advertising

Yang, Yupin; Lu, Qiang; Tang, Guanting; Pei, Jian - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 46-55

Persistent link: https://www.econbiz.de/10011292340

An empirical investigation of director selection in movie preproduction : a two-sided matching approach

Wei, Liyuan; Yang, Yupin - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 888-906

Persistent link: https://www.econbiz.de/10013399648

Travelers' prior knowledge and search advertising

Lu, Qiang; Yang, Yupin; Huangfu, Xiuhua (Stella) - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 3, pp. 261-272

Persistent link: https://www.econbiz.de/10013546081

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