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Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.; Lee, Crystal T.; Huang, Hsiao-Ting; … - In: International journal of retail and distribution management 50 (2022) 1, pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
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Private label management : a literature review
Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
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Can offline stores drive online sales?
Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
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Omnichannel retailing operations with coupon promotions
Li, Zonghuo; Yang, Wensheng; Jin, Hyun Seung; Wang, Di - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
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The effect of price promotions on consumer shopping behavior across online and offline channels : differences between frequent and non-frequent shoppers
Arce-Urriza, Marta; Cebollada, Javier; Tarira, María … - In: Information systems and e-business management : ISeB 15 (2017) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10011711673
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Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati; Gümüş, Mehmet; Nikoofal, Mohammad E. - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
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Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo; Guan, Xu; Mei, Wanxia - In: International journal of production economics 258 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
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Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing
Li, Di; Wang, Hu - In: Managerial and decision economics : MDE ; the … 43 (2022) 6, pp. 1912-1925
Persistent link: https://www.econbiz.de/10013466566
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Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? : a multi-channel view
Hung, Shiu-Wan; Cheng, Min-Jhih; Chiu, Pei-Chun - In: Service business 13 (2019) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011965788
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Sales promotions and channel coordination
Wierenga, Berend; Soethoudt, Han - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 383-397
Persistent link: https://www.econbiz.de/10003986401