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Sponsorship
36
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Cornwell, T. Bettina
78
Pappu, Ravi
39
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10
Quester, Pascale G.
9
Chien, P. Monica
7
McAlister, Anna R.
7
Vredenburg, Jessica
7
Bettina Cornwell, T.
6
Cooksey, Ray W.
5
Coote, Leonard V.
5
Humphreys, Michael S.
5
Quester, Pascale
5
Christodoulides, George
4
Kwon, Youngbum
4
Wamwara-Mbugua, L. Wakiuru
4
Boller, Gregory
3
Clark, John M.
3
Jahn, Steffen
3
Jensen, Jonathan A.
3
Johnston, Wesley J.
3
Kemper, Joya A.
3
Nickell, David
3
Pruitt, Stephen W.
3
Ritchie, Brent W.
3
Roy, Donald P.
3
Setten, Eric
3
Weeks, Clinton S.
3
Ali, Czafrann
2
Backhaus, Christof
2
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2
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Dash, Stephen
2
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2
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2
Kapitan, Sommer
2
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2
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2
Lacey, Russell
2
Lee, Seung Pil
2
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7
Journal of Product & Brand Management
6
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6
International Journal of Sports Marketing and Sponsorship
5
European Journal of Marketing
4
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4
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4
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3
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2
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2
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2
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ECONIS (ZBW)
78
Other ZBW resources
18
OLC EcoSci
11
RePEc
8
BASE
6
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61
Dependence patterns in consumer behavior : exploration and refinement of a concept
Cornwell, T. Bettina
;
Wamwara-Mbugua, L. Wakiuru
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10003693160
Saved in:
62
Triple acculturation : the role of African Americans in the consumer acculturation of Kenyan immigrants
Wamwara-Mbugua, L. Wakiuru
;
Cornwell, T. Bettina
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 83-90
Persistent link: https://www.econbiz.de/10003625040
Saved in:
63
Sponsorship-linked marketing : opening the black box
Cornwell, T. Bettina
;
Weeks, Clinton S.
;
Roy, Donald P.
-
2007
Persistent link: https://www.econbiz.de/10003549081
Saved in:
64
Cross-cultural consumer consumption research : dealing with issues emerging from globalization and fragmentation
Cornwell, T. Bettina
;
Drennan, Judy
-
2009
Persistent link: https://www.econbiz.de/10003876814
Saved in:
65
Preschool children's persuasion knowledge : the contribution of theory of mind
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10003923119
Saved in:
66
Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
Saved in:
67
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
68
Sponsorship-linked marketing : introduction to topics
Cornwell, T. Bettina
;
Kwak, Dae Hee
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 133-136
Persistent link: https://www.econbiz.de/10010526502
Saved in:
69
Special issue: Sponsorship-linked marketing
Cornwell, T. Bettina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010526503
Saved in:
70
Memory for sponsorship relationships : a critical juncture in thinking
Cornwell, T. Bettina
;
Humphreys, Michael S.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 394-407
Persistent link: https://www.econbiz.de/10009753707
Saved in:
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