Narrow search
Showing 1 - 10 of 102,587
Cover Image
The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
Cover Image
Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath - In: International journal of public sector performance … 9 (2022) 3, pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
Cover Image
Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper; Su, Ye - In: Studies in agricultural economics 125 (2023) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Cover Image
Quality perceptions and asymmetric switching between brands
Allenby, Greg M.; Rossi, Peter E. - 1990
Persistent link: https://www.econbiz.de/10000811127
Cover Image
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
Cover Image
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
Cover Image
The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis; Vrontis, Demetris; Ho, Ching-wei - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
Cover Image
The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations
Boisvert, Jean; Burton, Suzan - In: International journal of business excellence 2 (2009) 3/4, pp. 346-359
Persistent link: https://www.econbiz.de/10003879604
Cover Image
Ingredient Branding als Instrument der strategischen Positionierung : eine Herausforderung für die Marktforschung
Oettgen, Nora; Bendig, Tim - In: Aufbruch : Ingredient Branding schafft Werte, (pp. 112-130). 2009
Persistent link: https://www.econbiz.de/10003894395
Cover Image
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10003868578