Objective – Literature suggest that companies should focus their Market Orientation (MO) on good marketing and business … result shows that MO does not have a significant impact on Marketing Performance. In the context of MTO, SMEs do not need to …

marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main … companies and their marketing performance and to furthermore evaluate the effect of the market orientation of companies in the … cluster on their marketing performance. Design/methodology/approach - This research used executive-level data that were …