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A literature review of consumer-based brand scales
Zarantonello, Lia - In: Handbook on brand and experience management, (pp. 188-218). 2008
Persistent link: https://www.econbiz.de/10003789040
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Why does branding fail? : ten barriers to branding
Nakai, Noriyuki - In: Handbook on brand and experience management, (pp. 270-279). 2008
Persistent link: https://www.econbiz.de/10003789056
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An empirical evaluation of a customer-based brand equity model and its managerial implications
Yu, Chunling; Zhao, Ping; Wang, Haizhong - In: Frontiers of business research in China : selected … 2 (2008) 4, pp. 553-570
Persistent link: https://www.econbiz.de/10003789660
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Logos and initial compliance : a strong case of mindless trust
Rafaeli, Anat; Sagy, Yael; Derfler-Rozin, Rellie - In: Organization science : a journal of the Institute for … 19 (2008) 6, pp. 845-859
Persistent link: https://www.econbiz.de/10003789680
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Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Wan, Fang; Nan, Ning; Smith, Malcolm C. - In: Contemporary research in e-branding, (pp. 78-94). 2009
Persistent link: https://www.econbiz.de/10003778173
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Impact of internet self-efficacy on e-service brands
Daugherty, Terry; Gangadharbatla, Harsha; Eastin, Matthew S. - In: Contemporary research in e-branding, (pp. 176-192). 2009
Persistent link: https://www.econbiz.de/10003778201
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Competitive brand salience
Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
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Premiummarken richtig managen
Kotouc, Alexander; Kranz, Marcel - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 12, pp. 66-77
Persistent link: https://www.econbiz.de/10003780491
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Brand Communities
Hellmann, Kai-Uwe; Kenning, Peter - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 37 (2008) 11, pp. 609-611
Persistent link: https://www.econbiz.de/10003781679
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The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis; Vrontis, Demetris; Ho, Ching-wei - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 390-408
Persistent link: https://www.econbiz.de/10003771467