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Social coupons as a marketing...
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Relationship marketing
25,963
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25,288
Marketingmanagement
16,958
Marketing management
16,372
Consumer behaviour
11,102
Konsumentenverhalten
11,059
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5,492
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5,447
Theorie
4,882
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4,847
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4,141
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3,973
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3,960
Deutschland
3,927
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3,813
Brand management
3,680
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3,669
Soziales Verhalten
3,467
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3,392
Social Web
2,584
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2,583
Online-Marketing
2,535
USA
2,505
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2,481
Lieferantenmanagement
2,457
Supplier relationship management
2,456
United States
2,431
Brand image
2,335
Markenimage
2,334
Electronic Commerce
2,004
E-commerce
1,928
Brand
1,679
Einzelhandel
1,679
Markenartikel
1,672
Retail trade
1,658
Strategisches Management
1,577
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1,571
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1,562
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1,550
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6,399
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2,199
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2,056
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1,242
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319
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169
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169
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165
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Bruhn, Manfred
203
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171
Kotler, Philip
131
Kumar, V.
102
Meffert, Heribert
90
Huber, Frank
75
Bauer, Hans H.
73
Pepels, Werner
66
Sheth, Jagdish N.
66
Verhoef, Peter C.
65
Herrmann, Andreas
64
Wiedmann, Klaus-Peter
64
Krafft, Manfred
56
Han, Heesup
54
Kleinaltenkamp, Michael
54
Tomczak, Torsten
54
Hollebeek, Linda D.
53
Palmatier, Robert W.
51
Vrontis, Demetris
49
Keller, Kevin Lane
47
Piller, Frank T.
47
Stauss, Bernd
47
Grönroos, Christian
46
Mattila, Anna S.
46
Albers, Sönke
45
Kirchgeorg, Manfred
45
Belz, Christian
44
Diller, Hermann
42
Esch, Franz-Rudolf
42
Backhaus, Klaus
41
Gil Saura, Irene
40
Burmann, Christoph
39
Lindgreen, Adam
39
Madhani, Pankaj M.
39
Thaichon, Park
39
Ahlert, Dieter
38
Kitchen, Philip J.
38
Grewal, Dhruv
37
Loureiro, Sandra Maria Correia
37
Reinecke, Sven
37
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Springer Fachmedien Wiesbaden
130
National Bureau of Economic Research
70
American Marketing Association
58
IGI Global
28
Books on Demand GmbH <Norderstedt>
27
Fördergesellschaft Marketing an der Universität Augsburg
19
Verlag Dr. Kovač
19
Verlag Franz Vahlen
16
European Society for Opinion and Marketing Research
15
Haufe-Lexware GmbH & Co. KG
15
Université Paris-Dauphine (Paris IX)
15
Harvard Graduate School of Business Administration
13
OECD
13
Fachhochschule Reutlingen / European School of Business
12
Information Resources Management Association
12
Edward Elgar Publishing
11
De Gruyter Oldenbourg
10
AMACOM
9
Springer-Verlag GmbH
9
Universität St. Gallen
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Erasmus Research Institute of Management
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
NetLibrary, Inc
8
W. Kohlhammer GmbH
8
Wiley-VCH
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Friedrich-Schiller-Universität Jena
7
Springer Gabler <Firma>
7
UVK Verlagsgesellschaft mbH
7
Universität Mannheim
7
American Management Association
6
Center of Market Oriented Product and Production Management
6
Erich-Schmidt-Verlag <Berlin>
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
USA / General Accounting Office
6
Uni-Taschenbücher GmbH
6
Berliner Wissenschafts-Verlag
5
DePaul University / College of Commerce
5
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Journal of business research : JBR
956
Journal of retailing and consumer services
666
Industrial marketing management : the international journal for industrial and high-tech firms
606
SpringerLink / Bücher
446
Journal of strategic marketing
335
International journal of hospitality management
318
The journal of business & industrial marketing
274
Journal of the Academy of Marketing Science
269
The journal of services marketing
235
Journal of marketing
220
European journal of marketing : EJM
212
The service industries journal
207
Journal of marketing management : MM
197
Marketing intelligence & planning
176
European Journal of Marketing
174
Gabler Edition Wissenschaft
173
The journal of brand management : an international journal
160
Europäische Hochschulschriften / 5
159
International journal of electronic customer relationship management : IJECRM
159
Asia Pacific journal of marketing and logistics
150
Psychology & marketing
149
The journal of product & brand management
143
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Journal of marketing communications
135
Journal of travel and tourism marketing
135
International journal of contemporary hospitality management
134
Journal of retailing
130
Cogent business & management
128
Journal of hospitality marketing & management
127
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Tourism management : research, policies, practice
127
Journal of business ethics : JOBE
123
Marketing Intelligence & Planning
123
Journal of service research : JSR
119
Journal of Business & Industrial Marketing
118
Springer eBook Collection
116
Journal of service management
114
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
106
Services marketing quarterly
106
Business horizons
104
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ECONIS (ZBW)
43,687
Other ZBW resources
989
USB Cologne (EcoSocSci)
979
RePEc
309
EconStor
198
BASE
70
OLC EcoSci
25
USB Cologne (business full texts)
10
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161
Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
162
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas
;
Steinhoff, Lena
;
Garnefeld, Ina
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
Saved in:
163
Motivating shoppers to come back : modeling consumer behaviour in retailer loyalty programs
Parahoo, Sanjai K.
- In:
Issues of business and law
4
(
2012
),
pp. 106-118
Persistent link: https://www.econbiz.de/10011288931
Saved in:
164
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
165
Examining the differential effects of social and economic rewards in a hotel loyalty program
Lee, Jin-soo
;
Tsang, Nelson
;
Pan, Steve
- In:
International journal of hospitality management
49
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011377608
Saved in:
166
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
167
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
168
Hotel loyalty programs : the halo effect
Pizam, Abraham
- In:
International journal of hospitality management
48
(
2015
),
pp. 167-168
Persistent link: https://www.econbiz.de/10011341590
Saved in:
169
Loyalty programs in emerging and developed markets : the impact of cultural values on loyalty program choice
Thompson, Frauke Mattison
;
Chmura, Thorsten
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011341896
Saved in:
170
Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains
Hornibrook, Sue
;
May, Claire
;
Fearne, Andrew P.
- In:
Business strategy and the environment
24
(
2015
)
4
,
pp. 266-276
Persistent link: https://www.econbiz.de/10011343624
Saved in:
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