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Relationship marketing
26,443
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25,768
Marketingmanagement
17,195
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16,604
Consumer behaviour
11,438
Konsumentenverhalten
11,395
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5,636
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5,591
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4,925
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4,890
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4,229
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4,076
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4,063
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3,936
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3,821
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3,758
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3,747
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3,548
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3,473
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2,691
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2,690
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2,642
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2,585
Lieferantenmanagement
2,509
Supplier relationship management
2,508
USA
2,499
United States
2,425
Brand image
2,397
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2,397
Electronic Commerce
2,063
E-commerce
1,987
Brand
1,720
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1,717
Markenartikel
1,713
Retail trade
1,697
Vertrauen
1,615
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1,603
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1,603
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1,597
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Bruhn, Manfred
203
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170
Kotler, Philip
133
Kumar, V.
103
Meffert, Heribert
90
Huber, Frank
75
Bauer, Hans H.
73
Pepels, Werner
67
Sheth, Jagdish N.
67
Verhoef, Peter C.
66
Herrmann, Andreas
65
Wiedmann, Klaus-Peter
64
Krafft, Manfred
56
Tomczak, Torsten
55
Han, Heesup
54
Kleinaltenkamp, Michael
54
Hollebeek, Linda D.
53
Palmatier, Robert W.
51
Vrontis, Demetris
50
Keller, Kevin Lane
47
Mattila, Anna S.
47
Piller, Frank T.
47
Stauss, Bernd
47
Grönroos, Christian
46
Albers, Sönke
45
Kirchgeorg, Manfred
45
Belz, Christian
44
Esch, Franz-Rudolf
43
Diller, Hermann
42
Thaichon, Park
42
Backhaus, Klaus
41
Gil Saura, Irene
40
Lindgreen, Adam
40
Burmann, Christoph
39
Madhani, Pankaj M.
39
Ahlert, Dieter
38
Grewal, Dhruv
38
Kitchen, Philip J.
38
Svensson, Göran
38
Loureiro, Sandra Maria Correia
37
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National Bureau of Economic Research
71
American Marketing Association
59
IGI Global
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Books on Demand GmbH <Norderstedt>
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Fördergesellschaft Marketing an der Universität Augsburg
19
Verlag Dr. Kovač
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Verlag Franz Vahlen
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European Society for Opinion and Marketing Research
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Haufe-Lexware GmbH & Co. KG
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Université Paris-Dauphine (Paris IX)
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OECD
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Information Resources Management Association
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Edward Elgar Publishing
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NetLibrary, Inc
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7
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Springer Gabler <Firma>
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7
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Center of Market Oriented Product and Production Management
6
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6
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6
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6
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6
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5
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5
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Journal of business research : JBR
958
Journal of retailing and consumer services
673
Industrial marketing management : the international journal for industrial and high-tech firms
607
SpringerLink / Bücher
449
International journal of hospitality management
340
Journal of strategic marketing
338
The journal of business & industrial marketing
296
Journal of the Academy of Marketing Science
269
The journal of services marketing
235
Journal of marketing
222
European journal of marketing : EJM
212
The service industries journal
207
Journal of marketing management : MM
197
Marketing intelligence & planning
189
European Journal of Marketing
174
Gabler Edition Wissenschaft
173
International journal of electronic customer relationship management : IJECRM
162
The journal of brand management : an international journal
160
Europäische Hochschulschriften / 5
159
Psychology & marketing
156
Asia Pacific journal of marketing and logistics
150
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
The journal of product & brand management
142
Journal of marketing communications
138
Journal of retailing
135
Journal of travel and tourism marketing
135
International journal of contemporary hospitality management
134
Tourism management : research, policies, practice
134
Cogent business & management
128
Journal of hospitality marketing & management
128
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Journal of business ethics : JOBE
123
Marketing Intelligence & Planning
123
Journal of service management
119
Journal of service research : JSR
119
Journal of Business & Industrial Marketing
118
Springer eBook Collection
116
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
106
Services marketing quarterly
106
Business horizons
104
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ECONIS (ZBW)
44,439
Other ZBW resources
989
USB Cologne (EcoSocSci)
979
RePEc
309
EconStor
200
BASE
70
OLC EcoSci
25
USB Cologne (business full texts)
10
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171
Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
Söderlund, Magnus
;
Colliander, Jonas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 47-57
Persistent link: https://www.econbiz.de/10011313602
Saved in:
172
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
173
Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 22-32
Persistent link: https://www.econbiz.de/10010528622
Saved in:
174
The influence of relationship marketing investments on customer gratitude in retailing
Huang, Min-Hsin
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1318-1323
Persistent link: https://www.econbiz.de/10010530660
Saved in:
175
The empirical link between relationship marketing tools and consumer retention in retail marketing
Bojei, Jamil
;
Julian, Craig C.
;
Wel, Che Aniza Binti Che
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009766229
Saved in:
176
The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Tanford, Sarah
- In:
International journal of hospitality management
34
(
2013
),
pp. 285-294
Persistent link: https://www.econbiz.de/10009767500
Saved in:
177
Perceived benefits of retail loyalty programs : their effects on program loyalty and customer loyalty
Kim, Hye-yŏng
;
Lee, Ji Young
;
Choi, Dooyoung
;
Wu, Juanjuan
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 95-113
Persistent link: https://www.econbiz.de/10009774825
Saved in:
178
Status und Kundenbindung
Zimmermann, Jens
-
2013
Persistent link: https://www.econbiz.de/10009754091
Saved in:
179
Loyalty discounts
Akgun, Ugur
;
Chioveanu, Ioana
-
2011
Persistent link: https://www.econbiz.de/10009724956
Saved in:
180
Kundenbindung in Handels- und Serviceunternehmen : die Wirkung von Kundenbindungsinstrumenten auf Einstellungen und Kaufverhalten
Rudolph, Thomas
;
Nagengast, Liane
- In:
Journal für Betriebswirtschaft : management review …
63
(
2013
)
1
,
pp. 3-44
Persistent link: https://www.econbiz.de/10009731220
Saved in:
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