Narrow search
Showing 181 - 190 of 27,700
Cover Image
Defining brand and reputational value
Low, Jonathan; Cohen Kalafut, Pam - In: Business power : creating new wealth from IP assets, (pp. 189-200). 2007
Persistent link: https://www.econbiz.de/10003792378
Cover Image
Creating global brands
Mukhopadhyay, Saibal Kumar - In: 21st century business practices : the evolving trends …, (pp. 169-173). 2008
Persistent link: https://www.econbiz.de/10003846718
Cover Image
Hirnforschung, Kognitionspsychologie und Markenführung : Neuland mit Nebenwirkungen?
Kruse, Peter; Richter, Timm - In: Wie entstehen starke Marken? : [Markendialog Februar 2005], (pp. 61-102). 2005
Persistent link: https://www.econbiz.de/10003849088
Cover Image
Emotional branding : the new paradigm for connecting brands to people
Gobé, Marc - 2009 - Updated and rev. ed.
Persistent link: https://www.econbiz.de/10003879207
Cover Image
Brand extension effects on brand equity : a cross-national study
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Journal of euromarketing 18 (2009) 2, pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Cover Image
The self and the brand
Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
Cover Image
Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
Cover Image
Measuring national brands' equity over store brands
Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Cover Image
Store brand strength
Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Cover Image
Markenpersönlichkeit von Fußballvereinen : eine empirische Untersuchung
Alexa, Frank - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868171