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Strategic advertising manageme...
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Elliott, Richard
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Percy, Larry
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Rossiter, John R.
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Shankar, Avi
10
Yannopoulou, Natalia
10
Goulding, Christina
6
Davies, Andrea
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Pervan, Simon
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Canniford, Robin
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Journal of marketing management : MM
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International journal of advertising : the quarterly review of marketing communications
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Critical perspectives on business and management
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European journal of marketing : EJM
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
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Working paper series
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
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3
Qualitative Market Research: An International Journal
3
The evolution of brands : from signals of quality to storehouses of trust
3
Journal of Consumer Research
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Marketing theory
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
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Antitrust Chronicle
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Cross-cultural and critical perspectives on brands
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Cross-cultural buyer behavior
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Handbook of qualitative research methods in marketing
1
Industrial engineering : IE ; the magazine for systems Integrators
1
International advertising and communication : current insights and empirical findings
1
Journal of Business Research
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
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Journal of marketing communications
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Journal of the Market Research Society : JMRS
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Marketing Intelligence & Planning
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Marketing intelligence & planning
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Marketing research : a magazine of management and applications
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McGraw-Hill series in marketing
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ECONIS (ZBW)
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OLC EcoSci
29
USB Cologne (EcoSocSci)
11
Other ZBW resources
9
RePEc
4
BASE
2
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Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10011306164
Saved in:
2
Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2011
-
2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
Saved in:
3
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
Saved in:
4
Strategic brand management
Elliott, Richard
;
Percy, Larry
-
2006
Persistent link: https://www.econbiz.de/10003362191
Saved in:
5
Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2018
Persistent link: https://www.econbiz.de/10011877047
Saved in:
6
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10004514055
Saved in:
7
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10004666885
Saved in:
8
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
Saved in:
9
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10013480347
Saved in:
10
Strategic brand management
Elliott, Richard
;
Percy, Larry
-
2007
Persistent link: https://www.econbiz.de/10004877576
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