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International marketing : stra...
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Marketingmanagement
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Internationales Marketing
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International marketing
5,110
Marketing
3,682
Konsumentenverhalten
3,104
Consumer behaviour
3,102
Theorie
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Theory
2,570
Deutschland
2,030
Beziehungsmarketing
1,981
Relationship marketing
1,977
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1,930
Markenführung
1,907
Brand management
1,905
USA
1,670
United States
1,630
Strategisches Management
1,250
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1,220
Internet marketing
1,182
Unternehmenserfolg
1,168
Firm performance
1,162
SME
1,031
KMU
1,029
Strategic management
964
Innovation
916
Markenimage
909
Multinationales Unternehmen
909
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903
Welt
855
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851
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843
Werbung
812
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727
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685
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Ratgeber
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Glossar enthalten
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Kotler, Philip
124
Bruhn, Manfred
107
Meffert, Heribert
96
Homburg, Christian
83
Pepels, Werner
58
Sheth, Jagdish N.
54
Keller, Kevin Lane
47
Kumar, V.
47
Backhaus, Klaus
46
Kotabe, Masaaki
46
Czinkota, Michael R.
44
Tomczak, Torsten
41
Kirchgeorg, Manfred
40
Berndt, Ralph
37
Sander, Matthias
36
Vrontis, Demetris
36
Belz, Christian
34
Esch, Franz-Rudolf
34
Kitchen, Philip J.
34
Wiedmann, Klaus-Peter
34
Ahlert, Dieter
33
Kleinaltenkamp, Michael
33
Ronkainen, Ilkka A.
33
Albers, Sönke
32
Bauer, Hans H.
32
Fantapié Altobelli, Claudia
32
Douglas, Susan P.
31
Burmann, Christoph
30
Keegan, Warren J.
30
Piercy, Nigel
30
Kaynak, Erdener
29
Fritz, Wolfgang
28
Cavusgil, S. Tamer
27
Diamantopoulos, Adamantios
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Zentes, Joachim
27
Hollensen, Svend
26
O'Cass, Aron
26
Reinecke, Sven
26
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American Marketing Association
65
Springer Fachmedien Wiesbaden
65
Books on Demand GmbH <Norderstedt>
20
Fördergesellschaft Marketing an der Universität Augsburg
19
European Society for Opinion and Marketing Research
18
IGI Global
17
OECD
15
GATE Germany, Konsortium Internationales Hochschulmarketing
12
UNCTAD / Secretariat
11
Verlag Dr. Kovač
11
Verlag Franz Vahlen
11
Edward Elgar Publishing
10
Harvard Graduate School of Business Administration
10
National Bureau of Economic Research
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Chartered Institute of Marketing
9
Haufe-Lexware GmbH & Co. KG
9
Information Resources Management Association
9
De Gruyter Oldenbourg
8
Fachhochschule Reutlingen / European School of Business
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
UVK Verlagsgesellschaft mbH
8
AMACOM
7
Duncker & Humblot
7
International Trade Centre
7
NetLibrary, Inc
7
American Management Association
6
DePaul University / College of Commerce
6
Erasmus Research Institute of Management
6
Springer International Publishing
6
UNCTAD
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
Institute of Marketing and Management <Delhi>
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
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Journal of business research : JBR
405
Industrial marketing management : the international journal for industrial and high-tech firms
280
SpringerLink / Bücher
237
Journal of strategic marketing
202
Europäische Hochschulschriften / 5
160
International marketing review
160
European journal of marketing : EJM
146
Journal of global marketing
146
Journal of marketing management : MM
132
Journal of international marketing
129
Journal of the Academy of Marketing Science
126
The journal of business & industrial marketing
119
Journal of marketing communications
112
Journal of marketing
110
Marketing intelligence & planning
93
Gabler Edition Wissenschaft
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Journal of retailing and consumer services
84
Springer eBook Collection
81
The journal of brand management : an international journal
80
Asia Pacific journal of marketing and logistics
69
Lehrbuch
61
Management science : journal of the Institute for Operations Research and the Management Sciences
61
International business review : the official journal of the European International Business Academy
58
Business horizons
57
The journal of product & brand management
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of advertising research
49
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
49
The marketing review
48
Springer eBook Collection / Business and Economics
47
Marketing : ZFP ; journal of research and management
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
Journal of marketing research : JMR
44
Psychology & marketing
44
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
44
Advances in international marketing
43
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
43
International journal of technology marketing : IJTMkt
43
Journal of business economics : JBE
43
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Source
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ECONIS (ZBW)
21,060
USB Cologne (EcoSocSci)
1,142
RePEc
116
EconStor
49
BASE
30
OLC EcoSci
15
USB Cologne (business full texts)
12
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2
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Showing
1
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10
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22,426
Sort
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date (newest first)
date (oldest first)
1
The role of mindfulness in responseto product cues and marketing communication
Bayraktar, Ahmet
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
International journal of business environment : IJBE
7
(
2015
)
4
,
pp. 347-372
Persistent link: https://www.econbiz.de/10011541341
Saved in:
2
Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man
- In:
International journal of export marketing
2
(
2018
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
Saved in:
3
Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani
;
Deb, Madhurima
- In:
South Asian journal of management : SAJM
26
(
2019
)
3
,
pp. 162-183
Persistent link: https://www.econbiz.de/10012131734
Saved in:
4
New marketing concepts in marketing strategies on international markets
Grzegorczyk, Wojciech
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10011983746
Saved in:
5
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
6
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
7
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
8
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
9
Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta
;
Fang, Meiqi
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
Saved in:
10
The role of indirect customer management in export relationship marketing : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
12
(
2016
)
4
,
pp. 163-176
Persistent link: https://www.econbiz.de/10011796288
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