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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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Young Australian consumers and the country-of-origin effect : investigation of the moderating roles of product involvement and perceived product-origin congruency
Josiassen, Alexander - In: Australasian marketing journal 18 (2010) 1, pp. 23-27
Persistent link: https://www.econbiz.de/10003940456
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Country equity : conceptualization and empirical evidence
Pappu, Ravi; Quester, Pascale - In: International business review : the official journal of … 19 (2010) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
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A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de - In: Journal of marketing 74 (2010) 6, pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
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Country-of-origin image as an antecedent to brand equity
Paul, Rik; Dasgupta, Siddhartha - In: Journal of international business 2 (2010) 2, pp. 37-57
Persistent link: https://www.econbiz.de/10008856162
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Country image and consumer preference for emerging economy products : the moderating role of consumer materialism
Demirbag, Mehmet; Sahadev, Sunil; Mellahi, Kamel - In: International marketing review 27 (2010) 2, pp. 141-163
Persistent link: https://www.econbiz.de/10003988008
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The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
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Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young; Chang, Chia-chi; Chen, Chia-yi; Wang, Tzu-yun - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
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Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 4, pp. 446-449
Persistent link: https://www.econbiz.de/10003962334
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The importance of social product attributes in consumer purchasing decisions : a multi-country comparative study
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - In: International business review : the official journal of … 19 (2010) 2, pp. 140-159
Persistent link: https://www.econbiz.de/10003963240