Similar Search Results

Effects of brand and quality management on consumers' purchasing willingness of indigenous handicrafts in Taiwan

Liao, Wen-Chih; Tseng, Chun-Chou; Lee, Jui-Ho - In: European journal of cross-cultural competence and management 3 (2014) 2, pp. 1175-191

Persistent link: https://www.econbiz.de/10010489651

Factors affecting Jordanian consumer loyalty toward cellular phone brand

Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375

Persistent link: https://www.econbiz.de/10010409321

Consumer brand relationships : a research landscape

Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371

Persistent link: https://www.econbiz.de/10010410678

Brand personality scale : how do Indian consumers interpret the personality dimensions?

Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47

Persistent link: https://www.econbiz.de/10011492968

Brand owner approaches to assessing the risk of product counterfeiting

Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344

Persistent link: https://www.econbiz.de/10011477748

The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

Persistent link: https://www.econbiz.de/10010234738

Measuring negative effects of copycat products in emerging consumer markets

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10012659483

The influence of price and brand on the purchasing intensions of Arab women : an empirical study

Sakkthivel, A. M.; Ahmed, Gouher; Amponsah, Christian Tabi - In: International journal of business innovation and … 28 (2022) 2, pp. 141-161

Persistent link: https://www.econbiz.de/10013253134

Trust and loyalty in building the brand relationship with the customer : empirical analysis in a retail chain in northern Brazil

Cardoso, Antonio; Gabriel, Marx; Figueiredo, Jorge; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-15

The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …

Persistent link: https://www.econbiz.de/10013272780

A brand like a friend : how brand likeability influences brand perception

Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305

Persistent link: https://www.econbiz.de/10013257982