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Consumer learning as a determinant of a multi-partner loyalty program's effectiveness : a behaviorist and long-term perspective
Frisou, Jean; Yildiz, Hélène - In: Journal of retailing and consumer services 18 (2011) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10008839770
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Stimulating customer response to promotions : the case of mobile phone coupons
Kondo, Fumiyo N.; Uwadaira, Yasuhiro; Nakahara, Mariko - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10003698745
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The use of loyalty-cards databases : differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
Cartiñas, Mónica; Elorz, Margarita; Múgica, José Miguel - In: Journal of retailing and consumer services 15 (2008) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10003597048
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Mental accounting and small windfalls : evidence from an online grocer
Milkman, Katherine L.; Beshears, John; Rogers, Todd; … - 2008
Persistent link: https://www.econbiz.de/10003710384
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The fees ->savings link, or purchasing fifty pounds of pasta
Norton, Michael I. (contributor); Lee, Leonard (contributor) - 2007
Persistent link: https://www.econbiz.de/10003710910
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The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping - In: Journal of marketing 71 (2007) 4, pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
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Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf - In: Handel im Fokus : aus dem Instituts für … 59 (2007) 3, pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
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Focus on loyalty
Salusbury, John - In: Customising stakeholder management strategies : …, (pp. 117-124). 2006
Persistent link: https://www.econbiz.de/10003301564
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A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
Steyn, Peter; Pitt, Leyland F.; Strasheim, Arien; … - In: Journal of retailing and consumer services 17 (2010) 5, pp. 355-373
Persistent link: https://www.econbiz.de/10008654226
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Mental accounting and small windfalls : evidence from an online grocer
Milkman, Katherine L.; Beshears, John - In: Journal of economic behavior & organization : JEBO 71 (2009) 2, pp. 384-394
Persistent link: https://www.econbiz.de/10003873417