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The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil - In: Services marketing quarterly 37 (2016) 3, pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
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Brand personality appael, brand relationship quality and WOM transmission : a study of consumer markets in Vietnam
Nguyen Dinh Tho; Nguyen Thi Mai Trang; Olsen, Svein O. - In: Asia Pacific business review 22 (2016) 2, pp. 307-324
Persistent link: https://www.econbiz.de/10011538198
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The impact of the social protest on brand commitment
Shuv-Ami, Avichai - In: Journal of enterprising communities : people and places … 10 (2016) 3, pp. 249-261
Persistent link: https://www.econbiz.de/10011540093
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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A measure of medical tourism destination brand equity
Das, Gopal; Mukherjee, Srabanti - In: International journal of pharmaceutical and healthcare … 10 (2016) 1, pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
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The role of consumer : brand experiences and relationship in contributing to brand equity for services
Leung, Lai Cheung - In: Athens journal of business & economics : AJBE 2 (2016) 2, pp. 195-215
Persistent link: https://www.econbiz.de/10011565319
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The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
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Consumer reaction to service rebranding
Collange, Véronique - In: Journal of retailing and consumer services 22 (2015), pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
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Enhancing football brands' brand equity
Blumrodt, Jens - In: The journal of applied business research 30 (2014) 5, pp. 1551-1557
Persistent link: https://www.econbiz.de/10010470498
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Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc; Heinrich, Daniel - In: Journal of business research : JBR 68 (2015) 2, pp. 380-390
Persistent link: https://www.econbiz.de/10010472560