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Special issue: Sponsorship-linked marketing
Cornwell, T. Bettina (contributor) - 2015
Persistent link: https://www.econbiz.de/10010526503
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Memory for sponsorship relationships : a critical juncture in thinking
Cornwell, T. Bettina; Humphreys, Michael S. - In: Psychology & marketing 30 (2013) 5, pp. 394-407
Persistent link: https://www.econbiz.de/10009753707
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Sponsorship-linked marketing : a set of research propositions
Nickell, David; Cornwell, T. Bettina; Johnston, Wesley J. - In: The journal of business & industrial marketing 26 (2011) 8, pp. 577-589
Persistent link: https://www.econbiz.de/10009410779
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Developing an instrument to measure the social impact of sport : social capital, collective identities, health literacy, well-being and human capital
Lee, Seung Pil; Cornwell, T. Bettina; Babiak, Kathy - In: Journal of sport management : the official journal of … 27 (2013) 1, pp. 24-42
Persistent link: https://www.econbiz.de/10009719727
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Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.; Alexandris, Kostas; Cornwell, T. … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
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Change in a sponsorship alliance and the communication implications of spontaneous recovery
McAlister, Anna R.; Kelly, Sarah J.; Humphreys, Michael S. - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10009536722
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Collectible toys as marketing tools : understanding preschool children's responses to foods paired with premiums
McAlister, Anna R.; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 195-205
Persistent link: https://www.econbiz.de/10009679224
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Marketing and public policy : transformative research in developing markets
Shultz, Clifford J.; Deshpandé, Rohit; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 178-184
Persistent link: https://www.econbiz.de/10009679230
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Exploring the relationship between sponsorship characteristics and sponsorship asking price
Wishart, Taryn; Lee, Seung Pil; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 26 (2012) 4, pp. 335-349
Persistent link: https://www.econbiz.de/10009581478
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Leveraging sponsorships on the Internet : activation, congruence, and articulation
Weeks, Clinton S.; Cornwell, T. Bettina; Drennan, Judy C. - In: Psychology & marketing 25 (2008) 7, pp. 637-654
Persistent link: https://www.econbiz.de/10003748350