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Consumer behavior and managerial decision making
Kardes, Frank R. - 2002 - 2. ed
Persistent link: https://www.econbiz.de/10001820142
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Consumer behavior and managerial decision making
Kardes, Frank R. - 2002 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001820868
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Effects of initial product judgments on subsequent memory-based judgments
Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 13 (1986) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10001018882
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Spontaneous inference processes in advertising : the effects of conclusion omission and involvement on persuasion
Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 225-233
Persistent link: https://www.econbiz.de/10001063616
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Consumer behavior and managerial decision making
Kardes, Frank R. - 1999
Persistent link: https://www.econbiz.de/10004378210
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Consumer behavior and managerial decision making
Kardes, Frank R. - 2002 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004846597
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A Multistage, Multiprocess Analysis of Consumer Judgment : A Selective Review and Conceptual Framework
Wyer, Robert S.; Kardes, Frank R. - In: Journal of Consumer Psychology 30 (2020) 2, pp. 339-364
Persistent link: https://www.econbiz.de/10012189373
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Special fonts : The competing roles of difficulty and uniqueness in consumer inference
Wu, Ruomeng; Han, Xiaoqi; Kardes, Frank R. - In: Psychology & Marketing 38 (2020) 1, pp. 86-100
Persistent link: https://www.econbiz.de/10012407460
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Consumer inference
Kardes, Frank R.; Posavac, Steven S.; Cronley, Maria L.; … - In: Handbook of consumer psychology, (pp. 165-191). 2008
Persistent link: https://www.econbiz.de/10003716163
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour
Persistent link: https://www.econbiz.de/10003457714