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A relational insight of brand personification in business-to-business markets
Gupta, Suraksha; Melewar, T. C.; Bourlakis, Michael - In: Journal of general management 35 (2009/10) 4, pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
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Kuala Lumpur : searching for the right brand
Ghazali Musa; Melewar, T. C. - In: City branding : theory and cases, (pp. 162-168). 2011
Persistent link: https://www.econbiz.de/10008809258
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Explicating the relationship between identity and culture : a multi-perspective conceptual model
Vella, Kevin James; Melewar, T. C. - In: Facets of corporate identity, communication, and reputation, (pp. 3-34). 2008
Persistent link: https://www.econbiz.de/10003690294
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Corporate reputation building : an Asian perspective
Srivoravilai, Nopporn; Melewar, T. C. - In: Facets of corporate identity, communication, and reputation, (pp. 211-227). 2008
Persistent link: https://www.econbiz.de/10003690705
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Facets of corporate identity, communication, and reputation
Melewar, T. C. (ed.) - 2008
Persistent link: https://www.econbiz.de/10003517706
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Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha; Melewar, T. C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
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Guest editorial: Business-to-business marketing in the 21st century
Garry, Tony; Melewar, T. C.; Wright, Len Tiu - In: The journal of business & industrial marketing 25 (2010) 5, pp. 323
Persistent link: https://www.econbiz.de/10008655585
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MNE executive insights into international advertising programme standardisation
Melewar, T. C.; Pickton, D.; Gupta, S.; Chigovanyika, T. - In: Journal of marketing communications 15 (2009) 5, pp. 345-365
Persistent link: https://www.econbiz.de/10003923343
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Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin J.; … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
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Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10008991209