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Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy; Haque, Mehruba - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
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The influence of brand trust on consumer loyalty
Rudzewicz, Adam; Strychalska-Rudzewicz, Anna - In: European research studies 24 (2021) 3, pp. 454-470
Persistent link: https://www.econbiz.de/10012666287
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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena; Spörrle, Matthias; Landes, Miriam; … - In: Journal of business economics : JBE 87 (2017) 4, pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
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Exploring consumer loyalty towards brands of safe vegetables in Vietnam
Hai Minh Ngo; Liu, Ran; Ben Taieb, Seifeddine; … - In: International journal of retail and distribution management 50 (2022) 4, pp. 519-536
Persistent link: https://www.econbiz.de/10013398052
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Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273
Persistent link: https://www.econbiz.de/10014326963