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Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean - In: International journal of market research : JMRS ; the … 53 (2011) 4, pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
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Internalizing the brand? : identity regulation and resistance at Aqua-Tilt
Russell, Stephanie - In: Branded lives : the production and consumption of …, (pp. 90-107). 2011
Persistent link: https://www.econbiz.de/10009384359
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Archetyping the brand : strategy to connect
Siraj, Sadaf; Kumari, Shyama - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
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Single-brand retailers : building brand loyalty in the off-line environment
Jones, Robert; Kim, Youn-kyung - In: Journal of retailing and consumer services 18 (2011) 4, pp. 333-340
Persistent link: https://www.econbiz.de/10009232574
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In search of the sources of brand personality
Maehle, Natalia; Supphellen, Magne - In: International journal of market research : JMRS ; the … 53 (2011) 1, pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
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Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory
Williams, Antonio S.; Pedersen, Paul M.; Walsh, Patrick - In: International journal of sports marketing & sponsorship 14 (2012/13) 1, pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
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Breaking free from the industrial age paradigm of branding
Christodoulides, George - In: The journal of brand management : an international journal 15 (2007/08) 4, pp. 291-293
Persistent link: https://www.econbiz.de/10003653617
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Country image management : Brand Spain in the United States (U.S.)
Kilduff, Kerry; Núñez-Tabales, Julia M. - In: Regional and sectoral economic studies : RSES 14 (2014) 2, pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
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A better way to map brand strategy
Dawar, Niraj; Bagga, Charan K. - In: Harvard business review : HBR 93 (2015) 6, pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
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Symbolic brands and authenticity of identity performance
Elliott, Richard; Davies, Andrea - In: Brand culture, (pp. 155-170). 2005
Persistent link: https://www.econbiz.de/10003239380